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  • 1.  What is your take on win-win strategies?

    Posted 11-29-2020 14:31
    Ken Pucker (ex COO of Timberland) and I have published, in the Stanford Social Innovation Review, an article on "The Dangerous Allure of Win-win Strategies".  We argue that a lot of popular notions are both damaging and wrong.  

    In response, an active conversation has started at both SSIR and ARCS.  At SSIR, Mark Kramer has weighted in to say we are in error.  At ARCS, we have been likened to smelly cats, monkeys, and stuffed donkeys.  In our defense, both Brian Eno and the Buddha have been evoked.  Come join the discussion.

    Andy

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    Andrew King
    Boston U. Questrom School of Business
    Boston MA
    (617) 358-6649
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  • 2.  RE: What is your take on win-win strategies?

    Posted 11-30-2020 12:13
      As I have argued elsewhere green management matters regardless. 
    see  Alfred, A. Marcus, and R. Fremeth Adam. "Green management matters regardless." Academy of Management Perspectives 23, no. 3 (2009): 17-26. 
    And in our recent review of empirical studies we show that without government regulation, progress does not happen. Corporate environmentalism that is voluntary in nature as many have pointed out is insufficient. By now, this should be obvious.
     Aragon-Correa, J. A., Marcus, A. A., & Vogel, D. (2020). The effects of mandatory and voluntary regulatory pressures on firms' environmental strategies: A review and recommendations for future research. Academy of Management Annals14(1), 339-365.  
    Although mandatory regulation typically has a strong and positive influence on firms' environmental performance, studies of the effects of voluntary pressures demonstrate that by themselves they are unlikely to bring about significant improvement in environmental outcomes. Accordingly, future research should focus on the complementary impacts of mandatory and voluntary programs on organizations' environmental strategies and performance rather than analyzing their separate influence. Scholars should examine i) more than a single environmental pressure at a given time, ii) more than one response to the regulatory context, iii) the synergy between mandatory and voluntary pressures, iv) the impact of imperfect enforcement, and v) the political influence corporations exert on the mandatory and voluntary pressures that affect them. This essay argues that managers react to environmental regulations in different ways depending on how they understand the multiple pressures that they confront and their opportunities to influence the outcomes." 


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    See my books

    AA Marcus - Cambridge Books, 2019
    Buy here: 
    Strategies for Managing Uncertainty: Booms and Busts in the Energy Industry

    Managing Business Ethics: Making Ethical Decisions

    Alfred  Marcus and Tim Hargrave



    Alfred A. Marcus
    Professor and Spencer Chair in Strategy and Technological Leadership
    University of Minnesota
    Carlson School of Management
    Department of Strategic Management and Entrepreneurship 
    Minneapolis, MN. 55455 USA
    612 224 4533 (mobile)
    612 624 2812 (office)
    amarcus@umn.edu