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Market Entry Strategies Textbook

  • 1.  Market Entry Strategies Textbook

    Posted 7 days ago
    Dear Colleagues,

    I am happy to share with you that I have recently published the 3rd edition of Market Entry Strategies. Internationalization Theories, Concepts and Cases (Publishing House Walter de Gruyter, Berlin and Boston) 

    This entirely revised and updated third edition of Market Entry Strategies combines an in-depth explanation of internationalization theories and market entry strategy concepts. Supporting the book's pragmatic and goal-oriented philosophy, the publication is divided into four parts, namely: 'How to Combine Theory and Business Practice,' 'Internationalization Theories,' 'Market Entry Strategies,' and 'Case Studies.'Particular attention is paid to case studies such as those of Delivery Hero, LG Electronics, Samsung, Sony, Panasonic, and Tesla, which were developed to exercise what is theoretically taught and explained in this textbook. Numerous figures and tables help illustrate the discussion. Comprehensive explanation of the most important internationalization theories. 10 QR codes which lead to supporting online presentations on YouTube. Theories and concepts are combined with real-life firm cases. This textbook will benefit students and lecturers of strategy, marketing and management and will help business practitioners rejuvenate their international business expertise.

    For further information please click here:

    You wish to receive an inspection copy (?), please click:


    For any questions or comments please do not hesitate to contact me.
    Thank you.

    Very best wishes and take care!

    Mario Glowik (PhD)

    Professor of International Strategic Management

    Berlin School of Economics and Law

    Faculty of Business and Economics

    Campus Schoeneberg

    Building B, Room B 2.59

    Badensche Strasse 50-51

    10825 Berlin

    Phone  +49 (0) 30 30877 1426

    E mail  mario.glowik@hwr-berlin.de



    Mario Glowik
    Berlin School of Economics and Law