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Using design thinking to develop superior strategies

  • 1.  Using design thinking to develop superior strategies

    Posted 03-01-2021 09:22
    About a year ago I published "Design Thinking for Strategy: innovating towards Competitive Advantage" with Springer Nature. Recently the softcover version has become available.

    if you are interested in learning how design thinking can help develop superior strategies, why not take a read.

    "The business environment is changing more rapidly than it has ever before. New business ideas emerge. Design Thinking for Strategy introduces readers to applying insights from design thinking towards crafting novel strategies that satisfy real customer needs, exploit available capabilities, integrate requirements towards financial success, and provide a competitive advantage

    Design Thinking for Strategy guides the reader through the jungle encountered when developing a strategy for sustained growth and profitability. It addresses strategy design in a holistic way by applying abductive reasoning, iteratively observing customers, focusing on empathy, prototyping ideas, and validating them with real customers"

    Design Thinking for Strategy - Innovating Towards Competitive Advantage | Claude Diderich | Springer
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    Design Thinking for Strategy - Innovating Towards Competitive Advantage | Claude Diderich | Springer
    Management for Professionals Authors: Diderich, Claude Describes a unique practical approach for developing innovative business strategies through design thinking Helps analytical minded strategy and innovation enthusiast develop business strategies that work Illustrates a field-tested strategy-development method with real-world examples and forward-looking ideas that readers can relate to and directly apply Show all benefits About this book The business environment is changing more rapidly than ever before, and new business ideas are emerging.
    View this on Springer >


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    Dr. Claude Diderich
    innovate.d llc
    CH-8805 Richterswil, Switzerland

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