Discussion: View Thread

Digital standardization/adaptation (localization)

  • 1.  Digital standardization/adaptation (localization)

    Posted 08-30-2022 17:57

     Dear List serve members, 

    We are preparing a systematic review of the literature exploring the standardization/adaptation (localization) of international websites, social media platforms (facebook, Instagram etc), and phone apps. As part of this review we are asking you to let us know if you have a published article in the area (please send the citation) or an unpublished manuscript (please send the manuscript). We would like our review to be as complete as possible and so need your help. 

    Thank you in advance, 


    Keith Brouthers

    Professor Keith D. Brouthers
    King's Business School
    King's College London
    30 Aldwych
    London WC2B 4BG