STR Virtual Symposium: How to generate impactful data
This session will explore how strategy scholars can collect primary data to generate impactful research. Our five panelists will discuss what they learned from designing experiments. surveys and interviews. The discussion will be followed by a Q&A session.
Michael Leiblein from Ohio State University
Elena Novelli from City University of London
Tim Ott from University of North Carolina-Chapell Hill
Henry Sauermann from ESMT Berlin
Margarethe Wiersema from University of California-Irvine
Organizers: Florence Honore from University of Wisconsin-Madison and Marie Louise Mors from Copenhagen Business School.
------------------------------
Florence Honore
University of Wisconsin-Madison
Madison WI
------------------------------