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STR Virtual Symposium: How to generate impactful data

This session will explore how strategy scholars can collect primary data to generate impactful research. Our five panelists will discuss what they learned from designing experiments. surveys and interviews. The discussion will be followed by a Q&A session.

Registration: https://us02web.zoom.us/meeting/register/tZAtdeGrrTIvHdYuIWPio-6N09yH2WeqkHPF

Panelists:

Michael Leiblein from Ohio State University

Elena Novelli from City University of London

Tim Ott from University of North Carolina-Chapell Hill

Henry Sauermann from ESMT Berlin

Margarethe Wiersema from University of California-Irvine

Organizers: Florence Honore from University of Wisconsin-Madison and Marie Louise Mors from Copenhagen Business School.