Episode 4 of the AMR Origins Series:
https://youtu.be/VygHUPPTT2M
Patrick Haack and Dennis Schoeneborn discuss their forthcoming Academy of Management Review article, coauthored with Dirk Martignoni, "A Bait-And-Switch Model of Corporate Social Responsibility."
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Professor Richard Makadok
Brock Family Chair in Strategic Management
Krannert School of Management
Purdue University
http://www.makadok.com
"It is better to fail in originality than to succeed in imitation."
-- Herman Melville