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Dear colleagues,

I just published a new INSEAD case in a Harvard case collection. The title is "LVMH Moët Hennessy - Louis Vuitton: The Rise of Talentism"

This case shows 1) the strategic importance of talent management 2) the best practice of LVMH in this regard. It illustrates how LVMH extracts synergies across maisons ("houses").

The case can be used to illustrate the concepts of "industry analysis" and "competitive advantage" especially as applied to analyzing drivers of differentiation strategy. It can be used as a part of core strategy sequence in MBA or EMBA programmes as well as in Executive Education.The key teaching point is that when well-managed, employee mobility within a business group is valuable for the internal benefits it provides (e.g., the transfer of best practices across the group) and its external positive effects (e.g., attracting the right talent). It thus gives firms a competitive advantage when pursuing a differentiation strategy in the luxury industry.

I used it to replace the time-honoured classics of "Delta Airlines" or "Matching Dell" in my courses.

Teaching note is also available on HBS collection. There is also a great video by a former CEO of Louis Vuitton (https://www.youtube.com/watch?v=72OrkXqYxQo) where he talks about the company's competitive advantage.

Hope you like it!

Andrew