Hi – I'm teaching a course for a certificate program for non-business majors that puts all of management in a short, single course. I don't have a lot of time for strategy, so I'm looking for a short, simple reading that explains 5 forces, generic strategies, and RBV. Does anyone know of such a reading?
Please respond to me directly at gdokko@ucdavis.edu
Thanks,
-Gina
Gina Dokko
Gallagher Hall 3211
University of California, Davis
Davis, CA 95616
707-334-9494