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Organized by three universities: Grand Valley State University, Eastern Michigan University, and University of Michigan and hosted by Seidman College of Business, we are very excited to bring this International Conference on mass Customization to you !

In this age of globalization, Internet, and technological advancements, the entry and exit barriers to and from market have all but disappeared. This has sent even the best in business scrambling for smarter, faster, and innovative strategic paradigms that deliver sustained and certain competitive advantage. Mass Customization promises to build a rare combination of capabilities into businesses to compete on price, customization, and responsiveness simultaneously. Furthermore, through customer integration into the process of product co-design at the time of product ordering, mass customization creates a synergy between the customer and the firm that could potentially transform a customer into a brand ambassador. This unique conference is designed to bring an accumulated wealth of experience and wisdom of over 200 real world applications from the luminaries of mass customization to your fingertips. A business academic, practitioner, consultant, strategist, or a ranking manager, this may be the panacea you were looking for to treat your strategic ills.

This conference presents a great opportunity to learn from world renowned mass customization experts with the wisdom and experience of  over 200 real-world applications!

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http://internationalconferenceonmasscustomization-icmcus2006.org

(or http://www.ashok-kumar.org/icmcus2006)

September 27 - 28, 2006

Amway Grand Plaza, Grand Rapids, Michigan

Contact: kumara@gvsu.edu

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