I am posting this message on behalf of a colleague, Prof. Ashok Kumar.
Mass Customization and Personalization Conference
MCPC-2007(Conference site:
http://www.mcpc2007.com (
http://www.mcpc2007.com/ ))
Program file:
http://www.mass-customization.de/mcpc07/mcpc2007cfp.pdf MCPC 2007 Theme: Extreme Customization
The biannual World Conference on Mass Customization & Personalization (MCPC) is the premier event of its kind. Bridging academic research and management practice, the conference provides an interactive and interdisciplinary platform to share ideas about mass customization strategies and to discuss the latest technologies and enablers.
The MCPC will include two parts:
§ Part 1: Oct 7-10, 2007: MCP Research & Innovation Conference, hosted by the MIT Media Lab, Massachusetts Institute of Technology, in Cambridge/Boston (USA) with an interdisciplinary focus on the new advancements in the field.
§ Part 2: Oct 11-12, 2007: MCP Business Seminar, hosted by HEC (Haute Études Commerciales) Business School in Montreal (Canada), with a focus on applications of mass customization & personalization in a retail setting.
Call for Papers & Speaking Proposals
We invite submissions and speaking proposals for the conference's first part at MIT. The conference is designed to engage academics, business leaders and consultants in fundamental debates through a set of plenary presentations, discussion panels, and paper presentations. Submissions from managers and consultants reflecting upon the conference theme are especially welcome. Please refer to the MCPC 2007 web site
www.mcpc2007.com (
http://www.mcpc2007.com/ ) for a list of possible discussion questions at MCPC 2007. We encourage participants and authors to engage in these questions and to bring forth their experiences from an interdisciplinary and cross-functional perspective.
Mass Customization and Personalization (MCP) Effectiveness Track
We define MCP Effectiveness asthe degree to which the implementation of an MC strategy accomplishes its goals of enhancing a company's strategic andfinancial advantage. In turn, the research pertaining to MC effectiveness would include (but may not be limited to, because of the wider connotations of the term effectiveness) the following explorations: 1. Development of measures/metrics that indicate how effective the implementation of an MC strategy isor has been and (2) Experiential or analytical identification of contingencyfactors that help or hinder the effectiveness ofMC strategy. In a broader interpretation, MCP effectiveness research may include all research/studies that help understand what works and what does not work to make MC a successful strategy.
A study of the MCP literature betrays a glaring paucity of work on MCP effectiveness. There is virtually very little work on measuring, for instance, the success of MC strategy in strategic or financial terms. Also, the research addressing contingency factors that will help or hinder MCP success (Measured in terms of the enhancement in strategic and financial positions of a company) is conspicuous by its relative absence. As a co-ordinator of MCP Track, I invite and challenge you to contribute to this very important area of MCP through a presentation in this conference.
Track Coordinator: Ashok Kumar (Questions and Discussion:
kumara@gvsu.edu),
Paper submission
· You can submit two types of papers (Page limits include references and figures):
· Full papers: max. 25 pages (12pt font, double line spacing). Only full papers will be considered for the conference's Best Paper Award.
· Extended abstracts for work in progress (about 4-8 pages), but including also comments on the research question, the methodology, data and empirical methods used (if applicable), and a discussion of the results.
· To submit a paper (practitioners: presentation proposal), please use ONLY the online submission system for this conference on the conference web site (
www.mcpc2007.com). All papers will be double-blind reviewed.
Important dates
March 19, 2007: Deadline for submissions
June 1, 2007: Final notification of accepted contributions
Oct 7-9, 2007: MCP Research & Innovation Conference at MIT
Oct 11-12, 2007: Business Seminar in Montreal, Quebec
Contact information and Program Committee:Please visit Conference website
atwww.mcpc2007.com--
Vipin Gupta
Roslyn Solomon Jaffe Chair Professor in Strategy
Director - International outreach
Simmons College School of Management
The mission of the school is to educate women for power and principled leadership.