*Apologies for cross-postings*
We'd like to invite you to our symposium entitled "Emerging Research on the Abandonment of Cultural Practices, Innovations, and Market Positions" on Tuesday, Aug 11th at 3:00PM - 4:30PM at the Hyatt Regency Chicago in Columbus H.
This symposium brings together recent work examining the abandonment of cultural practices, innovations, and market positions. Much prior research has examined how practices, innovations, and market positions catch on, focusing on the drivers and patterns of adoption. Less attention has been paid to the end of lifecycles characterized by rapid decline in the popularity of practices or innovations, and wholesale abandonment. The papers presented in this symposium suggest new directions in abandonment research, and highlight the importance of understanding abandonment for studying critical topics such as innovation diffusion, evolution of fields, organizational learning and decision making, and institutional change.
Chair: Vibha Gaba (INSEAD) & Ann Terlaak (U. of Wisconsin, Madison)
Discussant: Henrich R. Greve; INSEAD
Presenters:
· Jonah Berger; U. of Pennsylvania & Gael Le Mens (Stanford U.): Adoption Velocity and the Abandonment of Cultural Tastes
· David Strang & Kelly Patterson (Cornell U.): Aspirations, Ambiguity, and Abandonment: The Firing of Baseball Managers
· Vibha Gaba (INSEAD) & Ann Terlaak UW- Madison): Contagious Exit? Interorganizational Learning and Cognitive Heuristics in Market Abandonment
· Jerker C. Denrell (U. of Oxford) & Balazs Kovacs (Stanford U.): Selection Biases in Abandonment Studies
The symposium is co-sponsored by OMT and BPS