Dear BPS Colleague:
Business Expert Press's (BEP) focus is on publishing concise, academically sound, no-nonsense, applied books aimed at providing supplemental material for advanced undergraduate and MBA business education as well as for the business executive education marketplace. These short books (160 pages on average) can be used in executive education, and as supplementary material in undergraduate and MBA programs. They might also be useful for the professional market. The books will be supplemented, as necessary, with cases, articles, newsletters and simulations, and to this end BEP distributes its books through University Readers, Xanedu and in selected cases Harvard Business Publishing – the leading providers of cases and course packs. BEP's website can be found at:
http://www.businessexpertpress.com/.
There are several reasons why you might want to consider publishing a book with BEP. You could use such a book in your teaching, both in traditional settings and executive settings. The book could enhance your consulting practice. It would give you an important item on your vita. BEP will sell your book both in print and in digital collections to the business school libraries of the world. The library market is large – 7000 libraries globally – and the prices paid for these one-time sales are relatively high when compared to one-time, direct-to-consumer sales. Thus, they yield good royalty potential.
As you might know from your own executive teaching/consulting experiences or those of your colleagues, the material available for this market segment is sparse. Most educators rely on extracts from such things as textbooks, articles, readings, cases, all often tenuously tied together in custom packets. It has been our experience that the best executive education/MBA teachers often distribute some of their own work in these custom packets. You might already have your own "technical notes" that you ask your students to read or your own PowerPoint presentations that you use to teach specific topics. These materials can serve as the starting point of a short book.
Our collection editors will review and approve your proposal and offer you feedback on your manuscript prior to approving it for production. Professional copy editors will also help you polish the manuscript. BEP employs a quick, 120-day production timeline from start to printed book in-stock.
BEP is headed by David Parker, formerly editor-in-chief for business publishing with Pearson Education. David published more than 10 successful first editions with Pearson and in five years as the head of BEP has signed more than 380 books and published more than 170 books with leading authors in many fields of business and will have 235 titles published by the end of 2013. Currently, over 200 universities have adopted BEP books. If you have any questions for him, he can be contacted at
david.parker@businessexpertpress.com.
Converting your expertise into a relatively short book for the business education market will be a valuable contribution. We've already published 32 books within the strategy collection, and there are 12 others currently under contract. If you have an idea for a book that would fit this business model, please contact me via email (
wjudge@odu.edu). We look forward to discussing this opportunity with you.
Sincerely,
Bill Judge
Consulting Editor, Strategy Collection