Dear all,
These are exciting times for Spotify, the Swedish music streaming service. Just some weeks ago, a new financing round valued the company at $8 billion. Now, Apple is rumored to be planning to take Spotify head on. Yesterday the news came out that Apple, allegedly, is trying to persuade the music industry to kill Spotify's free service. All this while Spotify did not yet report any profits...
If you are interested in this company, you may consider checking out the case study we wrote, "Spotify: Face the Music". The case describes the business model of Spotify, presents the competition Spotify is facing from the likes of Pandora, Google and Apple, and eventually poses the question of whether Spotify has a viable long-term business. I hope you will enjoy the case!
https://cb.hbsp.harvard.edu/cbmp/product/IES473-PDF-ENG
http://www.thecasecentre.org/educators/search/results?s=45F67972E11B4331548C3E61CF19B258
Best regards,
Govert Vroom
IESE Business School