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Measuring competitive advantage

  • 1.  Measuring competitive advantage

    Posted 11-07-2014 10:15

    Dear Colleagues,

    Would you be kind to advise any reference on the measurement scales/inventory of measures of competitive advantage and other measures of VRIN resources under RBV framework.

    Highly appreciate your response.

    Regards,

    Naeem ASHRAF, PhD
    Assistant Professor,
    Suleman Dawood School of Business,
    Lahore University of Management Sciences
    UAN: 111-115-867 Ext: 8433 | Direct: +92 423 5608433 | Fax: +92 42 572 2591
    Email: naeem.ashraf@lums.edu.pk