International Journal of Business and Emerging Markets (IJBEM)
TOC: 2014, V6 N 4
www.abem.ca/journal
Special Issue on
The marketing to the bottom of the pyramid: Key challenges and the way forward
Guest Editor
Ramendra Singh
Indian Institute of Management (IIM)
Calcutta, INDIA
Editorial
--Ramendra Singh
Implications of transaction cost on the consumer choice heuristics: a grounded theory analysis at the Indian bottom of the pyramid
--Srabanti Mukherjee and Debdatta Pal
Winning poor consumers in Africa: best-practices from mobile network operators
--Wolfgang Albeck, Steffen Huth and Marco Braun
An exploratory study of counterfeit purchases among rural bottom of pyramid customers in India
--Rajeev Kumra and Anjali Malik
Creative consumers in impoverished situations
--Stefanie Beninger and Karen Robson
Defining a base of the pyramid strategy
--Nancy E. Landrum
Prioritisation of barriers to rural markets: integrating fuzzy logic and AHP
--Anita Sengar, Vinay Sharma, Rajat Agrawal and Kumkum Bharti
____________________
Dr. Satyendra Singh
Professor, Marketing and International Business
President, Academy of Business and Emerging Markets
www.abem.ca
Editor-in-Chief, International Journal of Business and Emerging Markets
University of Winnipeg, 515 Portage Avenue, Winnipeg R3B 2E9, CANADA
t: 204.786.9424 | e:
s.singh@uwinnipeg.ca | i: www.uwinnipeg.ca/~ssingh5