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  • 1.  Looking for examples of redeploying a resource or capability to sell a very different product or service

    Posted 10-02-2013 07:24
    Dear colleagues:  

    I am teaching a MBA course on business model transformation.  I am looking to upgrade my examples of how an existing firm found creative ways to redevelop existing resourses and/or capabilities to sell a product/service that quite different from the existing product offering. 

    Can you share good examples that you are aware of? 

    Many thanks in advance. 


    Peter


    *******************************************************************
    J.  Peter Murmann
    Associate Professor of Management

    Australian School of Business | The University of New South Wales
    ASB Building, E12, College Road, East Entrance, Level 5
    Sydney NSW 2052     | Australia

    Phone: +61 (0) 2 9385 9733  Fax: +61 (0)2     9385 5722  

    Web:   http://professor-murmann.net
    Working Papers: http://ssrn.com/author=375099
    My recent publications: http://jpm.li/1
    *******************************************************************



  • 2.  Looking for examples of redeploying a resource or capability to sell a very different product or service

    Posted 10-03-2013 16:05

    Peter:

    I suggest looking at the Harvard case on Amazon Web Services.

    Best, Anil

     

    Dr. Anil K. Gupta
    Michael D. Dingman Chair &

    Professor of Strategy, Globalization & Entrepreneurship
    Smith School of Business, The University of Maryland
    College Park, MD 207422, USA
    Email: agupta@rhsmith.umd.edu
    http://www.anilkgupta.com/
    Office (U.S.): +1.301.405.2221
    Mobile (U.S.): +1.301.537.6738
    www.facebook.com/anilgupta.globalstrategy

     

    From: Business Policy and Strategy List [mailto:BPS-NET@AOMLISTS.PACE.EDU] On Behalf Of J. Peter Murmann
    Sent: Wednesday, October 02, 2013 7:24 AM
    To: BPS-NET@AOMLISTS.PACE.EDU
    Subject: Looking for examples of redeploying a resource or capability to sell a very different product or service

     

    Dear colleagues:  

     

    I am teaching a MBA course on business model transformation.  I am looking to upgrade my examples of how an existing firm found creative ways to redevelop existing resourses and/or capabilities to sell a product/service that quite different from the existing product offering. 

     

    Can you share good examples that you are aware of? 

     

    Many thanks in advance. 

     

     

    Peter



    *******************************************************************
    J.  Peter Murmann
    Associate Professor of Management

    Australian School of Business | The University of New South Wales

    ASB Building, E12, College Road, East Entrance, Level 5
    Sydney NSW 2052 | Australia

    Phone: +61 (0) 2 9385 9733  Fax: +61 (0)2     9385 5722  


    Web:       http://professor-murmann.net
    Working Papers: http://ssrn.com/author=375099
    My recent publications: http://jpm.li/1

    *******************************************************************

     



  • 3.  Looking for examples of redeploying a resource or capability to sell a very different product or service

    Posted 10-07-2013 04:40
    Hi Peter:

    Though not quite a response to the specific examples you are seeking, the following examples could be useful for your course on business model transformation:

    1. In 2005, Vineet Nayar, CEO of HCL Technologies, adopted a completely new and counter-intuitive business model, "Employees First, Customers Second", which has produced great results for the company. For more details, see Vineet Nayar's book with the same title (HBSP, 2010), and you can also find many resources, including articles and YouTube videos, on this theme at google.com.

    2. Another IT services company, iGate.com, has increasingly adopted an outcome-based pricing model, compared to the fixed-price and time & materials pricing models used in the IT services industry. You can find case studies at igate.com.

    Best regards,

    Vinod

    --
    Vinod K. Jain, Ph.D.
    President & CEO
    India-US World Affairs Institute, Inc.
    vjain@india-us.org



    <agupta@rhsmith.umd.edu><bps-net@aomlists.pace.edu>

    From: Business Policy and Strategy List [mailto:BPS-NET@AOMLISTS.PACE.EDU] On Behalf Of J. Peter Murmann
    Sent: Wednesday, October 02, 2013 7:24 AM
    To: BPS-NET@AOMLISTS.PACE.EDU
    Subject: Looking for examples of redeploying a resource or capability to sell a very different product or service

     

    Dear colleagues:  

     

    I am teaching a MBA course on business model transformation.  I am looking to upgrade my examples of how an existing firm found creative ways to redevelop existing resourses and/or capabilities to sell a product/service that quite different from the existing product offering. 

     

    Can you share good examples that you are aware of? 

     

    Many thanks in advance. 

     

     

    Peter



    *******************************************************************
    J.  Peter Murmann
    Associate Professor of Management

    Australian School of Business | The University of New South Wales

    ASB Building, E12, College Road, East Entrance, Level 5
    Sydney NSW 2052 | Australia

    Phone: +61 (0) 2 9385 9733  Fax: +61 (0)2     9385 5722  


    Web:       http://professor-murmann.net
    Working Papers: http://ssrn.com/author=375099
    My recent publications: http://jpm.li/1

    *******************************************************************

     

    </bps-net@aomlists.pace.edu></agupta@rhsmith.umd.edu>


  • 4.  Looking for examples of redeploying a resource or capability to sell a very different product or service

    Posted 10-07-2013 12:09

    Not a case study but an article that talks about Amazon Web Services

     

     

     

     

    Susana Velez-Castrillon, Ph.D.

    Assistant Professor of Management

    Richards College of Business

    University of West Georgia

    1601 Maple Street, Carrollton, GA 30118

    svelez@westga.edu

    Phone: 678-839-4847

    Fax: 678-839-5041

    http://www.westga.edu/mgmtbus/

     

     

    "This e-mail and any attachments may contain confidential and privileged information. If you are

    not the intended recipient, please notify the sender immediately by return mail, delete this message,

    and destroy any copies. Any dissemination or use of this information by a person other than the

    intended recipient is unauthorized and may be illegal or actionable by law."

     

     

     

     

    From: Business Policy and Strategy List [mailto:BPS-NET@AOMLISTS.PACE.EDU] On Behalf Of Anil Gupta
    Sent: Thursday, October 03, 2013 4:05 PM
    To: BPS-NET@AOMLISTS.PACE.EDU
    Subject: Re: Looking for examples of redeploying a resource or capability to sell a very different product or service

     

    Peter:

    I suggest looking at the Harvard case on Amazon Web Services.

    Best, Anil

     

    Dr. Anil K. Gupta
    Michael D. Dingman Chair &

    Professor of Strategy, Globalization & Entrepreneurship
    Smith School of Business, The University of Maryland
    College Park, MD 207422, USA
    Email: agupta@rhsmith.umd.edu
    http://www.anilkgupta.com/
    Office (U.S.): +1.301.405.2221
    Mobile (U.S.): +1.301.537.6738
    www.facebook.com/anilgupta.globalstrategy

     

    From: Business Policy and Strategy List [mailto:BPS-NET@AOMLISTS.PACE.EDU] On Behalf Of J. Peter Murmann
    Sent: Wednesday, October 02, 2013 7:24 AM
    To: BPS-NET@AOMLISTS.PACE.EDU
    Subject: Looking for examples of redeploying a resource or capability to sell a very different product or service

     

    Dear colleagues:  

     

    I am teaching a MBA course on business model transformation.  I am looking to upgrade my examples of how an existing firm found creative ways to redevelop existing resourses and/or capabilities to sell a product/service that quite different from the existing product offering. 

     

    Can you share good examples that you are aware of? 

     

    Many thanks in advance. 

     

     

    Peter



    *******************************************************************
    J.  Peter Murmann
    Associate Professor of Management

    Australian School of Business | The University of New South Wales

    ASB Building, E12, College Road, East Entrance, Level 5
    Sydney NSW 2052 | Australia

    Phone: +61 (0) 2 9385 9733  Fax: +61 (0)2     9385 5722  


    Web:       http://professor-murmann.net
    Working Papers: http://ssrn.com/author=375099
    My recent publications: http://jpm.li/1

    *******************************************************************