Call for Book Chapters: Organisational Mindset of Entrepreneurship. Co-creation pathways of structural change and innovation.
Guest Editors: Veland Ramadani, Ramo Palalic, Leo-Paul Dana, Norris Krueger and Andrea Caputo
Please submit chapters to Veland Ramadani at v.ramadani@seeu.edu.mk or to one of the editors. Submission to editors: March 15, 2019 Comments to authors: May 15, 2019 Submission to publisher: September 15, 2019 This book aims to contribute to the literature based on the following: 1) Importance internal marketing reflected in emergence of internal campaign among employees. This campaign should be initiated from the top management vertically to all employees of an organisation 2) Collaboration creates a fair and acknowledgement of synergy among employees. Promotion of the internal collaboration should be backed up by the companies leaders as exemplary collaborators; 3) The key of organisational competitive advantage is rooted in innovation. Top management along with its peers should give a space for flexible and out-of-the box thinking to all members of an organisation and initiate changes and innovation; 4) Intrapreneurship is a key driver to all positive changes across an organisation. Internal collaboration and organisational campaigns, lead to change and innovation which represents one of the key entrepreneurial orientation dimensions. Such organisation is usually a first mover in the market with differentiated goods and services; 5) Strategic leadership plays a vital role in an organisational development and growth. Visionary leaders should have an entrepreneurial mind set, which will integrate collaboration, internal marketing and innovation into corporate values as the basis for quality business performance; and 6) Symbiotic collaboration at all organisational levels should be integrated into organisational networking, internal and external. As a business cannot survive alone, external collaboration is needed. |