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New Book on Strategy Execution

  • 1.  New Book on Strategy Execution

    Posted 02-24-2018 02:05
    Dear colleagues,

    For those of you who share an interest in strategy execution I am delighted to announce that Part 2 of The Strategy Handbook (Strategy Execution) has just come out. Like Part 1 (Strategy Generation) it is a compact practical guide for making strategy work. It integrates the most recent ideas on strategy execution into a step-by-step process that offers helpful guidance in executing strategy. 

    Targeted at practitioners and at the same time offering a deep understanding, the book lends itself well to use it flexibly in (executive) MBA courses, for example in combination with articles and cases. For more information, previews and order information I gladly refer you to www.thestrategyhandbook.com 
     
    Best regards,
    Jeroen Kraaijenbrink
    University of Amsterdam