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The General Data Protection Regulation (GDPR)

  • 1.  The General Data Protection Regulation (GDPR)

    Posted 05-21-2018 10:10
    Dear Colleagues,
     
    Feel free to share with your students!

    The General Data Protection Regulation (GDPR) (EU) 2016/679 is a regulation in EU law on data protection and privacy for all individuals within the European Union. It also addresses the export of personal data outside the EU. The GDPR aims primarily to give control to citizens and residents over their personal data and to simplify the regulatory environment for international business by unifying the regulation within the EU.  It was adopted on 14 April 2016,[2] and after a two-year transition period, becomes enforceable on 25 May 2018.  The much talked about GDPR (General Data Protection Regulation) is the new EU data protection law that can also apply to organizations outside Europe, processing records of persons in the EU. What's more, it carries a maximum penalty of 4% of the global annual turnover. 

    M3 Center at the University of South Florida Sarasota-Manatee and the Association of North America Higher Education International (ANAHEI) bring you a panel to discuss the implications of GDPR on May 23, 2018 at 11am New York Time (4pm UK, 5pm Berlin, 6pm Helsinki)  The panel will identify the main changes will be brought by the new European law and discuss the background and the implications of a corner-stone legislation, with a slight accent on data use in marketing advertisement.
     
    Register for Free: http://m3center.org/gdpr/
    May 23, 2018 at 11am EST
    Please register even if you will not be able to attend live to receive the recorded version. 


    The panelists will include:

    Dr. Outi Niininen is an entrepreneur, author and consultant in marketing. She has just launched www.cooleri.fi webstore , the home of Smart Marketing and Fixua Markkinointia blogs as a digital touch point for her mainly B2B enterprise. Cooleri.fi also sells limited product selection directly to consumers. Her research projects have focused on human-computer/smartphone interaction, crisis management, utilizing social media for research, destination loyalty, destination branding, as well as the Australian short break holiday market. Her recent research focuses on using psychological principles to engage adult learners in online learning environments. Outi is also a Co-editor in Chief for a new educational journal Evolving Pedagogy- Greetings from Finland

    Dr. Sachiko Scheuing is the European Privacy Officer for Acxiom, a global leader in marketing services, and Co-Chairwoman of the Federation of European Direct and Interactive Marketing Association (FEDMA), based in Brussels. With more than 20 years' experience in the field of marketing intelligence, and as a former Chief Analyst, Sachiko combines the theoretical and practical experience of the Ad-tech industry to manage Acxiom's European government affairs and compliance.  She also provides national and European level advice to clients and colleagues on data protection and privacy matters. Besides FEDMA, Sachiko is active in many European and global privacy and marketing associations as well as think-tanks.  In the Netherlands, she has been a long-standing board member, in charge of international affairs, of the Dutch Association of Data Protection Officers (NGFG).  Representing NGFG, she found the Confederation of European Data Protection Organisation (CEDPO) with DPO associations across Europe. 

    Moderated by:
     
    Dr. Cihan Cobanoglu, CHTP
    McKibbon Endowed Chair & Director of M3 Center
    International Programs Coordinator for CHTL
    University of South Florida Sarasota-Manatee
    President, Assoc, of North America Higher Education International (anahei [dot] org)
    Fulbright Specialist, Fulbright Commission
    Editor, Journal of Hospitality and Tourism Technology (ESCI, Scopus)
    Associate Editor, Tourism Review (ESCI, Scopus)