Format: methods workshop / exercises
"A picture in worth a thousand words" – Strategy is complex; it involves the competitive landscape, the relative position and prospects of a firm, and internal processes, to name a few aspects, all spanning multiple levels of analyses. Visualization tools and techniques present and distil various aspects of strategy onto a picture. They transform complex phenomena into an accessible form of knowledge representation (Platts & Tan, 2004).
Strategy scholars and practitioners have proposed many visualization tools and techniques, such as strategic groups maps (Porter, 1980), BCG matrix (Henderson, 1979), strategy maps (Kaplan & Norton (2006), strategy canvas (Mauborgn & Kim, 2004), and many others. Such tools aid in structuring data, generation of strategic options, sequencing of activities, and tracking of progress (Eppler & Platts, 2009).
I'm looking for presenters / co-organizers who wish to demonstrate (interactively) visualization tools and techniques, critically assess the current available tools, extend them, and/or suggest new ones.
Please contact me at
meilich@csusm.edu Ofer Meilich
Professor of Strategic Management
College of Business Administration
California State University, San Marcos
San Marcos, CA 92096-0001
meilich@csusm.edu [o] 760-750-4235, [f] 760-750-4250
References
Eppler, M.J. & Platts, K.W. (2009). Visual strategizing: The systematic use of visualization in the strategic-planning process. Long Range Planning, 42:42-74.
Henderson, B.D. (1979). Henderson on Corporate Strategy. Cambridge: Abt Books.
Kaplan, R.S. & Norton, D.P. (2006). How to implement a new strategy without disturbing your organization. Harvard Business Review, 84(3):100-109.
Mauborgn, R. & Kim, W.C. (2004). Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant. Boston: Harvard Business Publishing.
Platts, K. & Tan, K.H. (2004). Strategy visualization: Knowing, understanding, and formulating. Management Decision, 42(5):667-676.
Porter, M.E. (1980). Competitive Strategy. New York: The Free Press.