Hi Scott,
Not sure this reply to David Brock's post got through, sent a couple weeks ago – copied it below.
Mark M.
Hi David,
My MBAs really got a lot out of the following article.
http://goodbeerhunting.com/blog/2017/5/5/watch-the-hands-not-the-cards-the-magic-of-megabrew
It's free online, everyone can read it, and decidedly MBA-ish. As business articles go, even kind of fascinating. It led to some great in-class discussion. Even the accountants got animated J
It lays out AB-InBev's strategy around one of its most valuable and rare assets (Budweiser) at the core of their competitive advantage, and the actions they are taking to protect that strategic advantage. AB-InBev will use this same thinking all over the world with all of the national brands that they own, because they lean on (essentially) the same strategy with those brands. The article is "real time," and students like the "real world" example of strategy implementation and competitive battling. As of today, BTW the AB brand six pack on the shelf at the market are now priced closer and closer to the craft beer products, an further implementation of their strategy of defending (or trying to anyway) the "premium" category position.
http://goodbeerhunting.com/blog/2017/5/5/watch-the-hands-not-the-cards-the-magic-of-megabrew
all the best,
Mark Meckler
Mark R. Meckler, Ph.D.
Associate Professor of Strategy and Leadership
Pamplin School of Business, University of Portland
5000 N. Willamette Blvd. , Portland Oregon 97210 USA
and CRAFTINGASTRATEGY.COM
meckler@up.edu
503-943-7467
From: Business Policy and Strategy List [mailto:BPS-NET@AOMLISTS.AOM.ORG] On Behalf Of David Brock
Sent: Monday, September 25, 2017 5:33 AM
To: BPS-NET@AOMLISTS.AOM.ORG
Subject: Reading for Implementation
I am looking for one reading (chapter or article) on which to base an MBA class on Strategy Implementation.
Any suggestions? A link and/or PDF would be extra welcome.
David
David M. Brock
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Editor-in-chief | Journal of Professions and Organization
Professor | Guilford Glazer Faculty of Management | Ben-Gurion University | Tel: +972-525-491-351
International Research Fellow | Novak Druce Centre for Professional Services Firms | Said Business School | University of Oxford
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http://jpo.oxfordjournals.org/
http://www.sbs.ox.ac.uk/community/people/david-brock
http://scholar.google.com/citations?user=dDUMnG8AAAAJ&hl=en&pagesize=100
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Mark R. Meckler, Ph.D.
Associate Professor of Strategy and Leadership
Pamplin School of Business, University of Portland
5000 N. Willamette Blvd. , Portland Oregon 97210 USA
meckler@up.edu
503-943-7467
Co-founder CRAFTINGASTRATEGY.COM
mark@craftingastrategy.com
Hello,
I apologize that BPSnet has not been functioning for the past two weeks due to some circumstances outside of our control. Today I went through the backlog of submitted messages and tried to filter through them as quickly as possible. Recently more than half of the messages submitted to BPSnet are spam so the filtering may not have been perfect.
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Scott Johnson
Associate Professor
William S. Spears Chair in Business
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Oklahoma State University
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