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Article on Macro-Environment for Strategy Course

  • 1.  Article on Macro-Environment for Strategy Course

    Posted 05-06-2008 20:05

    Hi Everyone,

     

    Just checking in to see if anyone has come across a good practitioner article related to "macro-environmental forces" for a 4th year undergraduate strategy course.  I'm specifically referring to the conduct of a PEST analysis with perhaps recent additions of the ecological environment, poverty, etc.  A discussion on institutional forces (e.g. norms and biases) in the article would be ideal as well.

     

    Please let me know if you've come across anything. 

     

    Cheers

     

    Mike Valente

     

     

    ________________

    Mike Valente Ph.D.

    Assistant Professor in Strategy and Business Sustainability

    Faculty of Business (BEC 226)

    University of Victoria

    PO Box 1700 STN CSC

    Victoria, British Columbia, V8W 2Y2, Canada

    Office: +250-721-8077

    Cell:  +250-858-0023

    Fax:  +250-721-6067

    Email: mvalente@uvic.ca

    web:  www.business.uvic.ca

    Skype:  michael.valente