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  • 1.  Seeking advice on standards-wars reading

    Posted 06-06-2008 18:07
    Hi, folks.

    in the past, I have assigned my students to read Carl Shapiro and Hal Varian's 1999 article "The Art of Standards Wars" from California Management Review as a background reading for the Apple Computer case.

    However, I'm finding that this article is just too darn long (25 pages), and I am looking for a shorter reading that would cover the same basic topic.

    Does anyone have any good suggestions?

    Thanks in advance,
    Rich Makadok

    --------------------------
    Richard J. Makadok
    Associate Professor
    Goizueta Business School
    Emory University
    1300 Clifton Road
    Atlanta, GA 30322-2710

    voice (404) 727-8639
    fax (404) 727-6313


    "It is better to fail in originality than to succeed in imitation."
    -- Herman Melville

    Disclaimer:  This e-mail message (including any attachments) is for the sole use of the intended recipient(s) and may contain confidential and privileged information. If the reader of this message is not the intended recipient, you are hereby notified that any dissemination, distribution or copying of this message (including any attachments) is strictly prohibited. If you have received this message in error, please contact the sender by reply e-mail message and destroy all copies of the original message (including attachments).


  • 2.  Seeking advice on standards-wars reading

    Posted 06-06-2008 22:57
    Rich, here is a link to a rather pedestrian (but short) note on standards.

    http://faculty.fuqua.duke.edu/~willm/bio/cases%20&%20readings/0Readings/Standards/Standards_note.pdf

    will

    Rich Makadok wrote:
    fc.000f464a0bf7efcb000f464a0bf7efcb.bf7f057@bus.emory.edu" type="cite">
    Hi, folks.

    in the past, I have assigned my students to read Carl Shapiro and Hal Varian's 1999 article "The Art of Standards Wars" from California Management Review as a background reading for the Apple Computer case.

    However, I'm finding that this article is just too darn long (25 pages), and I am looking for a shorter reading that would cover the same basic topic.

    Does anyone have any good suggestions?

    Thanks in advance,
    Rich Makadok

    --------------------------
    Richard J. Makadok
    Associate Professor
    Goizueta Business School
    Emory University
    1300 Clifton Road
    Atlanta, GA 30322-2710

    voice (404) 727-8639
    fax (404) 727-6313


    "It is better to fail in originality than to succeed in imitation."
    -- Herman Melville

    Disclaimer:  This e-mail message (including any attachments) is for the sole use of the intended recipient(s) and may contain confidential and privileged information. If the reader of this message is not the intended recipient, you are hereby notified that any dissemination, distribution or copying of this message (including any attachments) is strictly prohibited. If you have received this message in error, please contact the sender by reply e-mail message and destroy all copies of the original message (including attachments).


  • 3.  Seeking advice on standards-wars reading

    Posted 06-06-2008 22:58
    Hi Rich:
    I suggest you have them read the article by Neil Gandal, entitled "Compatibility, Standardization, and Network Effects: Some Policy Implications," which appeared in the Oxford Review of Economic Policy, 2002, Vol. 18, pp. 80-91. Although OXREP is an economics journal, it specializes in user-friendly articles on important public policy issues (that issue focused on technology policy). Although the paper is only a bit shorter than the other one you mentioned, it is lucid and insightful. If you don't have a subscription to the journal, it can downloaded from the following url:

    http://www.tau.ac.il/~gandal/netpolicy.pdf

    Best regards,
    Don Siegel
    ----------------------------------------------
    (as of 7/1/08)
    Donald S. Siegel, Ph.D.
    Dean and Professor
    School of Business
    University at Albany, SUNY
    1400 Washington Avenue
    Albany, NY 12222
    Tel: (518) 442-4910
    Fax: (518) 442-4975
    DSiegel@uamail.albany.edu
    http://www.albany.edu/business/
    http://econpapers.repec.org/RAS/psi32.htm
    http://ssrn.com/author=33607




    -----Original Message-----
    From: Business Policy and Strategy List on behalf of Rich Makadok
    Sent: Fri 2008.06.06 18:06
    To: BPS-NET@AOMLISTS.pace.edu
    Subject: Seeking advice on standards-wars reading

    Hi, folks.

    in the past, I have assigned my students to read Carl Shapiro and Hal
    Varian's 1999 article "The Art of Standards Wars" from California
    Management Review as a background reading for the Apple Computer case.

    However, I'm finding that this article is just too darn long (25 pages),
    and I am looking for a shorter reading that would cover the same basic
    topic.

    Does anyone have any good suggestions?

    Thanks in advance,
    Rich Makadok

    --------------------------
    Richard J. Makadok
    Associate Professor
    Goizueta Business School
    Emory University
    1300 Clifton Road
    Atlanta, GA 30322-2710

    voice (404) 727-8639
    fax (404) 727-6313

    Rich_Makadok@bus.emory.edu
    http://www.bus.emory.edu/Rmakadok/Professional/

    "It is better to fail in originality than to succeed in imitation."
    -- Herman Melville

    Disclaimer: This e-mail message (including any attachments) is for the
    sole use of the intended recipient(s) and may contain confidential and
    privileged information. If the reader of this message is not the intended
    recipient, you are hereby notified that any dissemination, distribution or
    copying of this message (including any attachments) is strictly
    prohibited. If you have received this message in error, please contact the
    sender by reply e-mail message and destroy all copies of the original
    message (including attachments).


  • 4.  Seeking advice on standards-wars reading

    Posted 06-06-2008 23:06

    Hi Rich:
    I suggest you have them read the article by Neil Gandal, entitled "Compatibility, Standardization, and Network Effects: Some Policy Implications," which appeared in the Oxford Review of Economic Policy, 2002, Vol. 18, pp. 80-91.  Although OXREP is an economics journal, it specializes in user-friendly articles on important public policy issues (that issue focused on technology policy).  Although the paper is only a bit shorter than the other one you mentioned, it is lucid and insightful.  If you don't have a subscription to the journal, it can downloaded from the following url:

    http://www.tau.ac.il/~gandal/netpolicy.pdf

    Best regards,
    Don Siegel

    ----------------------------------------------
    (as of 7/1/08)
    Donald S. Siegel, Ph.D.
    Dean and Professor 
    School of Business
    University at Albany, SUNY
    1400 Washington Avenue
    Albany, NY 12222
    Tel: (518) 442-4910
    Fax: (518) 442-4975
    DSiegel@uamail.albany.edu
    http://www.albany.edu/business/
    http://econpapers.repec.org/RAS/psi32.htm
    http://ssrn.com/author=33607




    -----Original Message-----
    From: Business Policy and Strategy List on behalf of Rich Makadok
    Sent: Fri 2008.06.06 18:06
    To: BPS-NET@AOMLISTS.pace.edu
    Subject: Seeking advice on standards-wars reading

    Hi, folks.

    in the past, I have assigned my students to read Carl Shapiro and Hal
    Varian's 1999 article "The Art of Standards Wars" from California
    Management Review as a background reading for the Apple Computer case.

    However, I'm finding that this article is just too darn long (25 pages),
    and I am looking for a shorter reading that would cover the same basic
    topic.

    Does anyone have any good suggestions?

    Thanks in advance,
    Rich Makadok

    --------------------------
    Richard J. Makadok
    Associate Professor
    Goizueta Business School
    Emory University
    1300 Clifton Road
    Atlanta, GA 30322-2710

    voice (404) 727-8639
    fax (404) 727-6313

    Rich_Makadok@bus.emory.edu
    http://www.bus.emory.edu/Rmakadok/Professional/

    "It is better to fail in originality than to succeed in imitation."
    -- Herman Melville

    Disclaimer:  This e-mail message (including any attachments) is for the
    sole use of the intended recipient(s) and may contain confidential and
    privileged information. If the reader of this message is not the intended
    recipient, you are hereby notified that any dissemination, distribution or
    copying of this message (including any attachments) is strictly
    prohibited. If you have received this message in error, please contact the
    sender by reply e-mail message and destroy all copies of the original
    message (including attachments).



  • 5.  Seeking advice on standards-wars reading

    Posted 06-07-2008 00:30

    Charles Hill (1997), Establishing a standard: Competitive strategy and technological standards in winner-take-all industries. <st1:place w:st="on"><st1:placetype w:st="on">Academy</st1:placetype> of <st1:placename w:st="on">Management</st1:placename></st1:place> Executive. Vol. 11, No. 3, 1997.


    Thanks,
    Isaac Fox
     
     
    ----- Original Message -----
    Sent: Friday, June 06, 2008 5:06 PM
    Subject: Seeking advice on standards-wars reading

    Hi, folks.

    in the past, I have assigned my students to read Carl Shapiro and Hal Varian's 1999 article "The Art of Standards Wars" from California Management Review as a background reading for the Apple Computer case.

    However, I'm finding that this article is just too darn long (25 pages), and I am looking for a shorter reading that would cover the same basic topic.

    Does anyone have any good suggestions?

    Thanks in advance,
    Rich Makadok

    --------------------------
    Richard J. Makadok
    Associate Professor
    Goizueta Business School
    Emory University
    1300 Clifton Road
    Atlanta, GA 30322-2710

    voice (404) 727-8639
    fax (404) 727-6313


    "It is better to fail in originality than to succeed in imitation."
    -- Herman Melville

    Disclaimer:  This e-mail message (including any attachments) is for the sole use of the intended recipient(s) and may contain confidential and privileged information. If the reader of this message is not the intended recipient, you are hereby notified that any dissemination, distribution or copying of this message (including any attachments) is strictly prohibited. If you have received this message in error, please contact the sender by reply e-mail message and destroy all copies of the original message (including attachments).


  • 6.  Seeking advice on standards-wars reading

    Posted 06-07-2008 00:43
    Rich, how about chapter 9 of Shapiro and Varian's 1999 book, Information Rules? It covers the same material as the CMR article and may be shorter. You might also consider chapter 5, "Networks and Standards," from Liebowitz and Margolis's book Winners, Losers, and Microsoft, also published in 1999.
     
    Victor Stango's "The Economics of Standards Wars" (Review of Network Economics 3, 2004, http://www.rnejournal.com/articles/stango_mar04.pdf) is perfect for doctoral students but may be a little much for MBAs.
     
    Peter Klein
     
    ----- Original Message -----
    Sent: Friday, June 06, 2008 5:06 PM
    Subject: Seeking advice on standards-wars reading

    Hi, folks.

    in the past, I have assigned my students to read Carl Shapiro and Hal Varian's 1999 article "The Art of Standards Wars" from California Management Review as a background reading for the Apple Computer case.

    However, I'm finding that this article is just too darn long (25 pages), and I am looking for a shorter reading that would cover the same basic topic.

    Does anyone have any good suggestions?

    Thanks in advance,
    Rich Makadok

    --------------------------
    Richard J. Makadok
    Associate Professor
    Goizueta Business School
    Emory University
    1300 Clifton Road
    Atlanta, GA 30322-2710

    voice (404) 727-8639
    fax (404) 727-6313


    "It is better to fail in originality than to succeed in imitation."
    -- Herman Melville

    Disclaimer:  This e-mail message (including any attachments) is for the sole use of the intended recipient(s) and may contain confidential and privileged information. If the reader of this message is not the intended recipient, you are hereby notified that any dissemination, distribution or copying of this message (including any attachments) is strictly prohibited. If you have received this message in error, please contact the sender by reply e-mail message and destroy all copies of the original message (including attachments).


  • 7.  Seeking advice on standards-wars reading

    Posted 06-07-2008 11:17

    Rich,

            I am not sure if this would be helpful, but I wrote a "summary" book chapter re network effects, which starts by defining this phenomenon, reviews different historical approaches to this dynamic, and reviews some of my own (AMR, 2004) work in this area. The book chapter was written specifically to give students an overview of competition in network markets, so it might be helpful. You could assign a partial reading, ignoring the last section, without impacting the students -- it includes a summary of standard-wars material. The cite is

    Sheremata, W.A. 2007.  Innovation as a strategy in network markets. In C. Wankel (Ed.), 21st Century Management: A Reference Handbook. Thousand Oaks, CA: Sage Publications.

    I will send you a pdf copy I have rights to later on today so you can give it a quick look -- see if it meets your needs.

    Good luck,
    Willow



    Rich Makadok <Rich_Makadok@BUS.EMORY.EDU>
    Sent by: Business Policy and Strategy List <BPS-NET@AOMLISTS.pace.edu>

    06/06/2008 10:29 PM

    Please respond to
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    		Seeking advice on standards-wars reading





    Hi, folks.

    in the past, I have assigned my students to read Carl Shapiro and Hal Varian's 1999 article "The Art of Standards Wars" from California Management Review as a background reading for the Apple Computer case.

    However, I'm finding that this article is just too darn long (25 pages), and I am looking for a shorter reading that would cover the same basic topic.

    Does anyone have any good suggestions?

    Thanks in advance,
    Rich Makadok

    --------------------------
    Richard J. Makadok
    Associate Professor
    Goizueta Business School
    Emory University
    1300 Clifton Road
    Atlanta, GA 30322-2710

    voice (404) 727-8639
    fax (404) 727-6313

    Rich_Makadok@bus.emory.edu
    http://www.bus.emory.edu/Rmakadok/Professional/

    "It is better to fail in originality than to succeed in imitation."
    -- Herman Melville

    Disclaimer:  This e-mail message (including any attachments) is for the sole use of the intended recipient(s) and may contain confidential and privileged information. If the reader of this message is not the intended recipient, you are hereby notified that any dissemination, distribution or copying of this message (including any attachments) is strictly prohibited. If you have received this message in error, please contact the sender by reply e-mail message and destroy all copies of the original message (including attachments).


  • 8.  Seeking advice on standards-wars reading

    Posted 06-07-2008 13:29
    You could also use the chapter entitled "Standards battles and design dominance" from my textbook, Strategic Management of Technological Innovation. It is designed for MBA's, opens with a caselet about the rise of Windows, and has a lot of references to further reading if students are interested. It's available as an individual chapter from the Primis database (McGraw Hil) or I can send it to you as a pdf file.

    -Melissa

    Melissa A. Schilling
    New York University


  • 9.  Seeking advice on standards-wars reading

    Posted 06-07-2008 21:06
    Rich, how about chapter 9 of Shapiro and Varian's 1999 book, Information Rules? It covers the same material as the CMR article and may be shorter. You might also consider chapter 5, "Networks and Standards," from Liebowitz and Margolis's book Winners, Losers, and Microsoft, also published in 1999.
     
    Victor Stango's "The Economics of Standards Wars" (Review of Network Economics 3, 2004, http://www.rnejournal.com/articles/stango_mar04.pdf) is perfect for doctoral students but may be a little much for MBAs.
     
    Peter Klein
     
    ----- Original Message -----
    Sent: Friday, June 06, 2008 5:06 PM
    Subject: Seeking advice on standards-wars reading

    Hi, folks.

    in the past, I have assigned my students to read Carl Shapiro and Hal Varian's 1999 article "The Art of Standards Wars" from California Management Review as a background reading for the Apple Computer case.

    However, I'm finding that this article is just too darn long (25 pages), and I am looking for a shorter reading that would cover the same basic topic.

    Does anyone have any good suggestions?

    Thanks in advance,
    Rich Makadok

    --------------------------
    Richard J. Makadok
    Associate Professor
    Goizueta Business School
    Emory University
    1300 Clifton Road
    Atlanta, GA 30322-2710

    voice (404) 727-8639
    fax (404) 727-6313


    "It is better to fail in originality than to succeed in imitation."
    -- Herman Melville

    Disclaimer:  This e-mail message (including any attachments) is for the sole use of the intended recipient(s) and may contain confidential and privileged information. If the reader of this message is not the intended recipient, you are hereby notified that any dissemination, distribution or copying of this message (including any attachments) is strictly prohibited. If you have received this message in error, please contact the sender by reply e-mail message and destroy all copies of the original message (including attachments).