Call for Papers
Design-Driven Innovation: Linguistic, Semantic and Symbolic Innovations vs. Technological and Functional Innovations.
26th EGOS Colloquium, Sub-theme 32, <st1:place w:st="on"><st1:city w:st="on">Lisbon</st1:city></st1:place>, July 1-3, 2010
DEADLINE FOR SUBMISSION OF EXTENDED ABSTRACTS (max 3000 words): JANUARY 10th, 2010
Submission via the EGOS website at www.egosnet.org
CONVENERS:
Celine Abecassis-Moedas, Universidade Católica Portuguesa, Lisbon, Portugal (ceabec@fcee.lisboa.ucp.pt)
Sihem Ben Mahmoud-Jouini, HEC School of Management, <st1:place w:st="on"><st1:city w:st="on">Paris</st1:city>, <st1:country-region w:st="on">France</st1:country-region></st1:place> (jouini@hec.fr)
Davide Ravasi, Bocconi University, Milan, Italy (davide.ravasi@unibocconi.it)
Design studies have expanded from their traditional arts and humanities background to increasingly take on questions of organization and management. Remarkable in this respect is that design has come to include also process models of making and creating. Design often stands for a 'cool' artifact, a generative process, or a cognitive predisposition like in 'design thinking'.
In managerial and organizational studies, scholars are approaching design from a variety of perspectives, including strategy, marketing, operations management, innovation management, new product development. From a strategy perspective, design may serve as a basis for differentiation and stimulate strategic renewal (Ravasi and Lojacono, 2005). Marketing scholars focus on the interface between design and marketing as integral functions of the firm. This field also mobilizes notions of sociology and anthropology of consumption like symbolic value creation through design (Ravasi and Rindova, 2008). Design is also key in the field of innovation management (Verganti, 2006), and the importance of the relationship between design and other functions in and outside of the firm is underlined in new product development contexts (Abecassis-Moedas, 2006; Abecassis-Moedas and Ben Mahmoud-Jouini, 2008).
By focusing on product form design (Rindova and Petkova, 2007) and the linguistic, semantic and symbolic innovation that can be brought about by the redefinition of product form (Ravasi and Rindova, 2008; Dell'Era and Verganti, 2009), we aim to stimulate an intensification of research in the management of innovation, in which technological and functional innovations is not the only focus. By addressing the design activity through the identity and the fast recognition of the objects rather than their form or functions, Hatchuel (2006) suggest an inspiring and fruitful framework.
We invite papers that contribute to the understanding of design-driven innovation with a possible - although not exclusive - focus on the following topics:
How do linguistic, semantic and symbolic innovations occur? How do organizations manage to systematically introduce this type of innovation? To what extent can we extend existing models explaining technological innovation to this different context?
How does Product Form Design shape how organizational constituents relate to the organization and its products? How does product form relate – shapes and is shaped by – the broader socio-cultural environment?
Do semantic and symbolic vs. technological innovation require different types of knowledge? If so, how do these types of knowledge differ? Where are they produced and how are they transferred and deployed?
What are the organizational underpinnings of successful linguistic, semantic and symbolic innovation? What differentiates acknowledged design leaders from their competitors?
How does design-based innovation influence the effectiveness and impact of technological innovation, and vice-versa? What is the relationship between design-based innovation and technological innovation?
How do different internal actors contribute to shape the evolution of product form design? How is product form influenced by the relative involvement and influence of different actors (internal or external to the main innovative firm) on the design process?
What is the role of design firms/agencies in the development process? What are the specificities of the interaction between producers and this type of players in the development process?
How does design-driven innovation occur in the context of services? What are the main differences with the product context?
Best regards,
Celine, Sihem and Davide
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Celine Abecassis-Moedas
Assistant Professor / Professor Auxiliar
School of Economics and Management
Universidade Católica Portuguesa
FCEE-UCP
Palma de Cima
1649-023 Lisbon, Portugal
Phone: +351 217 214 274
http://www.fcee.lisboa.ucp.pt/docentes/url/ceabec/
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