Dear Colleagues,
Below please find information about a PDW on New Approaches to Teaching
Strategy.
Kind Regards,
Siri Terjesen
TCU Neeley/QUT
***
New Approaches to Teaching Strategy: Time for a Change?
AOM BPS-sponsored PDW: Sunday, August 5, 8am-10am, Marriott Grand Ballroom K
Organizers: Anne Huff, Steve Floyd, Hugh Sherman, Greg Dess, Gerry Johnson,
Siri Terjesen
Short Description: Themes of this PDW will include bringing innovation and
entrepreneurship into the classroom, micro-strategy, applying hands on
approaches, article critique based on the Kolb Experiential Learning Model
and experiential exercises. Attendees are encouraged to bring copies of
their syllabus and share them with the whole group.
Full Description: As strategy professors, we no longer operate in a mode
where we can leverage standard frameworks and Harvard Cases. HBS cases are
out of date immediately (at least from the students' perspective) and most
of our tried and true frameworks (e.g. Porter) no longer seem to apply. What
seems to be needed is "live cases", "experiences," and new frameworks, but
what are the sources for these things?
This 2 hour session will incorporate short presentations by the PDW
organizers, with the bulk of the time devoted to interactions and
discussions around roundtables, each facilitated by one of the organizers.
Themes will include bringing innovation and entrepreneurship into the
classroom, micro-strategy, applying 'hands on approaches,' 'article
critique' based on the Kolb Experiential Learning Model and experiential
exercises. The target audience is members of the Academy who have or plan to
teach strategy. Attendees are encouraged to bring copies of their syllabus
and share them with the whole group.
We draw on our experience teaching strategy, including the following tips:
1. Make the course relevant to students -- not by "talking down" but by
"talking to" them about why strategy is important to them now.
2. Embed hands-on worksheets in the instruction at every step. Use these to
get the students out of the classroom and into the field.
3. Don't let the abundance of theory that has accumulated in our field get
in the way of teaching. This means dropping the "cumulative approach" to
theory (i.e. the approach that says "teach them all we know"). Instead,
teach the core concepts based on the latest research.
4. Keep the cases short, up to date and closely tied to the conceptual
material.
5. Use in-class experiences to help students feel what strategy-making is
really about.
6. Use the media/www (Internet 2.0) both to hold the student's attention and
to support the instructor.
7. Show students how to use strategy concepts in their career and life
planning.
Schedule:
Steve Floyd: The Use of Conceptual Templates in Case Discussion: 8-8:20 a.m.
Gerry Johnson: A Hands On Approach to Teaching Strategy: 8:20-8:40 a.m.
Anne Huff: Story Listening for Customer-based and Employee-based Business
Model Innovations: 8:40- 9:05 a.m.
Greg Dess: Experiential Exercises in the "Capstone" Strategic Management
Course
9:10-9:35 a.m.
Hugh Sherman: Leveraging Experience with Classroom Knowledge: 9:35-9:50 a.m.
Siri Terjesen: Connecting strategy to your roots: Genealogy case;
Linkedin.com; 9:50-10 a.m.