Kwangho,
I would recommend you to look at the information provided by Net Advantage:
http://www.netadvantage.standardandpoors.com/NASApp/NetAdvantage/servlet/login?url=/NASApp/NetAdvantage/index.do Your library probably has access to it.
They may have the information you are looking for.
Regards,
Marie-Élène Roberge, Ph.D.
Professor of Management
College of Business and Management at NEIU
> Date: Sun, 20 Jan 2008 12:59:58 -0500
> From:
kzk125@PSU.EDU> Subject: Questions about Automakers
> To:
BPS-NET@AOMLISTS.pace.edu>
> BPS Netters,
>
> I am trying to collect data about automakers. I mean an automaker a brand
> (Not GM but Buick, Cadillac, Chevrolet etc). What I am looking for is
> brand level performance. Currently, I have brand level sales and
> production.
>
> However, I am wondering whether brand level financial data such as profit,
> ROA, etc. is available somewhere. Also, any suggestion about alternative
> brand level performance would be a great help. I am also wondering whether
> there is data about brand image or trustworthiness. Consumer Report and JD
> Power have related data but their data comes from consumers' actual
> experience, but I need consumers' general perception on the brand. Does
> anyone know of any survey or data source that provide this information?
> Thanks in advance
>
> Kwangho Kim