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  • 1.  Looking for articles on Scenario Planning for MBA classes

    Posted 12-16-2008 20:28
    Can you point me to good articles on scenario planning for MBA classes.

    Many thanks in advance, Peter





    *******************************************************************
    Johann Peter Murmann

    Associate Professor of Strategic Management
    Academic Director of the Strategic Management Year of the AGSM MBA (Executive)
    Academic Director of the Center for Innovation & Entrepreneurship
    Head, Strategy and Entrepreneurship


    Australian School of Business, Level 5
    University of New South Wales

    Sydney NSW 2052
    Australia

    Address for Courier Deliveries:
    Australian School of Business, Room 576
    UNSW Building E12, College Road
    Sydney NSW 2052
    Australia

    New Phone: +61 (0) 2 9385 9733  Fax: +61 (0)2  9385 5722  
    Web:   http://professor-murmann.net

    Working Papers: http://ssrn.com/author=375099

    My recent book:   http://knowledge-and-competitive-advantage.info/

    Assistant: Avis Wong   +61 (0) 2 9385 5641       avisw@agsm.edu.au
    *******************************************************************



  • 2.  Looking for articles on Scenario Planning for MBA classes

    Posted 12-17-2008 23:41
    Johann,
    We have an exercise on scenario planning that guides the students through the stages. You will find it in:

    Gopinath, C. and J. Siciliano (2005), Strategize! Experiential exercises in strategic management, Southwestern/Cengage.
    (The 3ed will be available in Jan 09).
    peace,

    gopi
    ..............................
    C. Gopinath, Ph.D.
    Strategy & International Business Department
    Sawyer Business School, Suffolk University
    8 Ashburton Place, Boston, MA 02476, USA.
    Phone: 617-305-1934
    Web: www.cgopinath.com


    ---- Original message ----
    >Date: Wed, 17 Dec 2008 12:28:29 +1100
    >From: Johann Peter Murmann <lists@PROFESSOR-MURMANN.NET>
    >Subject: Looking for articles on Scenario Planning for MBA classes
    >To: BPS-NET@AOMLISTS.PACE.EDU
    >
    > Can you point me to good articles on scenario
    > planning for MBA classes.
    >
    > Many thanks in advance, Peter
    >
    > *******************************************************************
    > Johann Peter Murmann
    > Associate Professor of Strategic Management
    > Academic Director of the Strategic Management Year
    > of the AGSM MBA (Executive)
    > Academic Director of the Center for Innovation &
    > Entrepreneurship
    > Head, Strategy and Entrepreneurship
    >
    > Australian School of Business, Level 5
    > University of New South Wales
    >
    > Sydney NSW 2052
    > Australia
    >
    > Address for Courier Deliveries:
    > Australian School of Business, Room 576
    > UNSW Building E12, College Road
    > Sydney NSW 2052
    > Australia
    >
    > New Phone: +61 (0) 2 9385 9733 Fax: +61 (0)2 9385
    > 5722
    > Web: http://professor-murmann.net
    >
    > Working Papers: http://ssrn.com/author=375099
    >
    > My recent book:
    > http://knowledge-and-competitive-advantage.info/
    >
    > Assistant: Avis Wong +61 (0) 2 9385 5641
    > avisw@agsm.edu.au
    > *******************************************************************


  • 3.  Looking for articles on Scenario Planning for MBA classes

    Posted 12-18-2008 13:06
    Hi Johann,
    I have just completed writing a book on the topic. If you would like any chapters below to review, I would be pleased to send them. Other good books that I have found on the topic are Countney, 20/20 Foresight, Raynor, The Strategy Paradox, Loveridge, Foresight, Schoemaker, Profiting from Uncertainty, Kelly, Powerful Times, and Laudicina, World Out of Balance. With regard to practitioner material, the National Intelligence Council (a branch of the U.S. CIA) has just issued its new look at scenarios which can be downloaded from its website. I think it is well-done and worth reading. http://www.dni.gov/nic/PDF_2025/2025_Global_Trends_Final_Report.pdf

    Strategic

    Foresight


    A New Look at Scenarios 

    Alfred A. Marcus

    Professor and Spencer Chair in Strategy and Technological Leadership  Strategic Management and Organization Dept. Carlson School of Management

    Palgrave-MacMillan, forthcoming June 2009

    INTRODUCTION
     1 Meeting the Challenges of the Future
     2 Thinking about the Future
     3 The Challenges Businesses Face
     4 Population and Security Challenges
     5 Political and Economic Challenges
     6 Energy and Environmental Challenges
    AFTERWARD Technology to the Rescue?

      



    Johann Peter Murmann wrote:
    25lists@PROFESSOR-MURMANN.NET" type="cite"> Can you point me to good articles on scenario planning for MBA classes.

    Many thanks in advance, Peter





    *******************************************************************
    Johann Peter Murmann

    Associate Professor of Strategic Management
    Academic Director of the Strategic Management Year of the AGSM MBA (Executive)
    Academic Director of the Center for Innovation & Entrepreneurship
    Head, Strategy and Entrepreneurship


    Australian School of Business, Level 5
    University of New South Wales

    Sydney NSW 2052
    Australia

    Address for Courier Deliveries:
    Australian School of Business, Room 576
    UNSW Building E12, College Road
    Sydney NSW 2052
    Australia

    New Phone: +61 (0) 2 9385 9733  Fax: +61 (0)2  9385 5722  
    Web:   http://professor-murmann.net

    Working Papers: http://ssrn.com/author=375099

    My recent book:   http://knowledge-and-competitive-advantage.info/

    Assistant: Avis Wong   +61 (0) 2 9385 5641       avisw@agsm.edu.au
    *******************************************************************

     

    --  Alfie Marcus Professor and Spencer Chair in Strategy and Technological Leadership  Strategic Management and Organization Dept. Carlson School of Management University of Minnesota Mpls,MN 55455 (612)624-2812  Please note new email address amarcus@umn.edu


  • 4.  Looking for articles on Scenario Planning for MBA classes

    Posted 12-24-2008 07:04
    Peter,

    I think one of the classic books on scenario planning is Peter Schwartz's "The Art of the Long View". It could be a chapter from this would work in a classroom.

    BTW, the HBS case on scenario planning at UPS works quite well in my implementation class. I don't use a specific reading on scenario planning. I assign a note on planning in general by Will Mitchell, which is available under Cases on his website, and then Jan Rivkin's note on hypothesis-driven planning.

    Charlie Williams
    Fuqua School, Duke University

    On Tue, Dec 16, 2008 at 8:28 PM, Johann Peter Murmann <lists@professor-murmann.net> wrote:
    Can you point me to good articles on scenario planning for MBA classes.

    Many thanks in advance, Peter





    *******************************************************************
    Johann Peter Murmann

    Associate Professor of Strategic Management
    Academic Director of the Strategic Management Year of the AGSM MBA (Executive)
    Academic Director of the Center for Innovation & Entrepreneurship
    Head, Strategy and Entrepreneurship


    Australian School of Business, Level 5
    University of New South Wales

    Sydney NSW 2052
    Australia

    Address for Courier Deliveries:
    Australian School of Business, Room 576
    UNSW Building E12, College Road
    Sydney NSW 2052
    Australia

    New Phone: +61 (0) 2 9385 9733  Fax: +61 (0)2  9385 5722  
    Web:   http://professor-murmann.net

    Working Papers: http://ssrn.com/author=375099

    My recent book:   http://knowledge-and-competitive-advantage.info/

    Assistant: Avis Wong   +61 (0) 2 9385 5641       avisw@agsm.edu.au" target="_blank">avisw@agsm.edu.au
    *******************************************************************



    --
    Charles Williams, Asst. Professor of Strategy
    Fuqua School of Business, Duke University
    P.O. Box 90120, Durham, NC 27708
    tel: 919.660.7963 // fax: 919.681.6244