Good afternoon Mason
One thing I'm trying in a slightly different context (regular part-time MBA strategy class) is a single- INDUSTRY, multi-FIRM project. (I.e., Students will analyze the US airline industry but can choose among Delta, US Airways, American, and Southwest for the firm portion.) Hopefully, that'll provide ME some variety, which is what, if I read between the lines, what you're concerned about. I can update you on how it's working, if you'd like.
Geoff Bell
On Jan 20, 2009, at 2:46 PM, Mason Carpenter wrote:
Colleagues,
UW-Madison has an exec-MBA strategy program that it runs for one single-industry company – that is, the two-year program is taught onsite and mirrors the general organization and delivery of our regular weekend exec-MBA program. I've taught the strategy course in our regular exec-MBA for a decade, but this single-firm context seems like it could provide opportunities that the mixed-firm class does not. If any of you has experience with a type of single-firm MBA program I'd be curious to hear what final project – for a strategy class (mostly formulation, with some mention of what might derail implementation) – you would assign. For example, sometimes I ask students to do a strategy audit (troubleshoot the strategy and make recommendations) on their firm, but this would yield 40 papers about the same firm. So, again, I am looking for creative alternatives.
As a reminder, the BPS teaching toolkit is still up and running, and can be found at:
Thank you! Mason
Mason A. Carpenter
Professor and M. Keith Weikel Chair in Leadership
(608) 262-9449 o
____________________________________________
Geoffrey G. Bell, PhD, CA
Associate Professor of Management and Department Head
Department of Management Studies
University of Minnesota Duluth
365Q Labovitz School of Business & Economics Building
1318 Kirby Drive
Duluth, MN 55812
(218) 726-7640