Call for Papers/Book Chapters Palgrave Macmillan
Evolution of Innovation Management -
New ways for innovations in an international context
edited by
Prof. Dr. Alexander Brem
University of Erlangen-Nuremberg
School of Business and Economics
Lange Gasse 20
90403 Nuremberg
GERMANY
brem@idee-innovation.de
and
Prof. Dr. Éric Viardot
EADA - Escuela de Alta Dirección y
Administración
c/ Aragó, 204
08011 Barcelona
SPAIN
eviardot@eada.edu
BACKGROUND
Innovation provides a strong competitive advantage and is one of the best
ways to speed up the rate of change and adaptation to the global
environment. According to a recent survey by McKinsey, 84 percent of
executives say innovation is extremely or very important to their companies
growth strategy. Concurrently, the innovation topic is also regaining more
and more visibility and interest among the academic communities worldwide.
Though, some of the challenges of innovating are remarkably consistent, the
recent period has seen the emergence of new ways for stimulating and
managing the innovation process, especially in an international perspective.
Even if these processes are taking place in very different industries, there
are many parallels in successfully managing them.
The purpose of this book is to inventory those new routes, to explore them
in depth and to assess their value both for markets and companies. More
specifically, the book would be organized around three
themes:
How to stimulate and nurture innovations How to commercialize
innovations How to lead and manage the innovation process
With this edited book, hence, we want to give an overview of current trends
in an international context. All submitted chapter proposals will be
double-blind reviewed to ensure the highest quality.
BOOK CHAPTER SYNOPSES WITH SUGGESTED TOPICS:
New ways of stimulating innovations
- Frugal innovation coming from emergent countries who are redesigning
products to reduce costs not just by 10%, but by up to 90% and are sparse in
the use of raw materials and their impact on the environment
- Symbiotic innovations (Customer driven and Open innovations)
- Ambidextrous innovations coming from companies which are able to focus and
manage both engineering and marketing teams equally
- Embedded organic innovations which require firms to integrate
substantially into their surrounding communities in order to assure the
assimilation of their exploitable knowledge. The embedding process can be
implicit, explicit, organic or mechanic, explorative or exploitative
depending on the nature and timing of the innovation process
- Integration of and in international networks
- Citizensourcing and Crowd Sourcing as new forms of end-user integration in
times of mass customization
- Cross-industry innovation to foster lateral thinking and creativity
- Global R&D Management in a globally connected environment
New approaches to the commercialization of innovations
- The valorization of IP (as illustrated in the current legal conflicts
between the major players in the telecommunication and computer industries)
- Original pricing models for value based innovations
- The role of social networks in the distribution of innovation
- Original communication about and for innovations
- Culture specific innovation management, especially in an international
context
- Company internal marketing to convince employees and stakeholders of new
innovative products and services
New modes for leading and managing the innovation process
- Integrated innovation (Managing technology and organization changes
simultaneously)
- Developing innovations with knowledge management methods
- Incorporating design and creativity in the innovation process and their
role for fostering the innovation process
- Developing roadmaps for linking the exploitation of current technologies
and process with the generation of innovations
- Professional Information Technology support for innovation processes
- Motivation and integration of internal and external stakeholders
Perspectives and challenges for innovation managers
- Job specifications and requirements in an international context
- Identification and motivation of internal and external promoters, i.e. key
people pushing the innovation processes
- Innovation Metrics and Key Performance Indicators (development and
management)
- Internal organization and networking, especially new forms of centralized
and decentralized forms, modes of collaboration and teamwork
- Education and training for globalized thinking
- Advanced training and education for life-long learning
TIMELINE
In advance, all potential authors must commit on our publication schedule to
make sure that contributors will follow the same format.
A sample chapter and author guideline will be provided upon request.
Full paper submissions due:
January 31st, 2012
Results of double-blind reviews available:
March 31st, 2012
Revised paper submission deadline:
June 1st, 2012
Book publication:
December 2012
If you are interested to submit a paper, please contact either Alexander
Brem (
brem@idee-innovation.de) or Éric Viardot (
eviardot@eada.edu)
The CfP as well as the Author Guidelines are available online:
http://www.ideeinnovation.de/forschung/download-palgrave/