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Care to help me look for a s tra tegy case for assessment…

  • 1.  Care to help me look for a s tra tegy case for assessment…

    Posted 11-10-2008 18:36
    Bruce,
     
    Try this internationally flavored case:

    Kupetz, Allen and Ilan Alon (2007), "Ruth's Chris: The High Stakes of International Market Selection," Ivey School Publishing House. (# 9B06A034) (Teaching Note Included # 8B06A34).

    ·          Selected for inclusion in Strategic Management Formulation: Implementation and Control, 11th Edition, authored by John Pearce and Richard Robinson.( McGraw-Hill/Irwin, 2008);

    ·          Selected for inclusion in Global Marketing: International Trade and Foreign Investment Strategies 1st Edition, authored by Czinkota, Ronkainen, Farrell, McTavish ( Nelson Thomson Education, 2008);

    ·          Selected for inclusion in Marketing Management: Knowledge and Skills, 9th edition, authored by J. Paul Peter and James H. Donnelly Jr. (McGraw Hill, 2008).

    ·          Adopted by:  Harvard Business Online

    ·          Translated to: Chinese


    >>> On 11/4/2008 at 4:34 PM, in message <cc4bbc7b0811041334q6f37e352k62008d144b347973@mail.gmail.com>, Bruce Clemens <bclemens@WNEC.EDU> wrote:

    PLEASE EXCUSE THE CROSS POSTING

    Greetings,

     I hope all is well.  I need to readjust my assessment approach for the AACSB for my undergraduate strategy course.  I am looking for as short of a case (or even vignette) as possible that would allow my students to identify specific external factors including social/demographic, legal regulatory, global/competitive, economic and technological.  The case should also provide the material so my students would be able to make recommendations regarding appropriate strategic directions for each factor. 

    Ming-Jer Chen recommended Ici-Fili (HBS 9-703-516).  Unfortunately, ICI-Fili is too long for my needs.  I am looking for a shorter one.  In the best of all worlds, the case would also be recent and interesting to the "average" undergraduate (and it would cure cancer...).  Thank you in advance for your collegial help.  I will be glad to circulate the winner for anyone who is interested...

    Best,

    Bruce

    --
    Bruce Clemens PhD PE
    103 Churchill Hall
    School of Business
    Western New England College
    1215 Wilbraham Road
    Springfield MA 01119
    Phone: 413-782-1500
    Fax: 413-796-2068
    bclemens@wnec.edu
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