Dear Colleague (apologies for cross-postings),
Business Expert Press has just started a new Corporate Governance collection. We are looking for new manuscripts on topics related to corporate governance, with that term defined broadly to include, for example, the legal environment of governance, board and director effectiveness, governance in public, private and not-for-profit organizations, and comparative national governance regimes.
Business Expert Press's focus is on producing concise, academically reliable, no-nonsense, applied books primarily for the business executive marketplace, an underserved market segment. These short books (50-150 pages) will be suitable for general executive readership. They might also be used in executive education, MBA programs, and advanced undergraduate classes. The books will be supplemented, as necessary, with cases, articles, newsletters and podcasts.
Any of several motivations might induce you to contribute a book to this collection. You could use your concise, executive-oriented book in your courses, to enable you to teach your materials with your own preferred framework. It would give you an easy "underlined item" on your vita. It would enhance your reputation in the corporate governance field leading, possibly, to some (or more) board positions or consulting engagements. And it will provide a source of royalty revenue. Business Expert Press will sell the books both in print and in digital collections to the business school libraries of the world. The library market is large – 7000 libraries globally – and the prices paid for these one-time sales are relatively high when compared to one-time, direct-to-consumer sales. Thus they yield good royalty potential.
As you might know from your own executive teaching and/or consulting experiences or those of your colleagues, the material available for the corporate governance market segment is sparse. Most educators rely on extracts from textbooks, articles, readings, cases, etc. all, often, precariously tied together in custom packets. It has been Business Expert Press's experience that the best executive education/MBA teachers often distribute some of their own work in these custom packets. You might already have your own "technical notes" that you ask your students to read or your own PowerPoint presentations that you use to teach specific topics. These materials can serve as the nexus of a short book.
Business Expert Press is dedicated to the full range of business disciplines and attends many of the major conferences. It will feature your book on its website, will market your book through Amazon.com and other online retailers, and will produce periodic catalogues aimed at the directors of executive education and MBA programs.
The collection editors will help guide you through the topic selection, assist you in achieving an executive-oriented tone in your writing, and then support you through the production process. Professional editors will also help you polish the manuscript. Business Expert Press employs a quick, 90-day production timeline. All editors and operations are based in the <st1:country-region w:st="on"><st1:place w:st="on">United States</st1:place></st1:country-region>.
Business Expert Press is wholly owned by a large information distribution company out of <st1:place w:st="on">Asia</st1:place> called iGroup and is headed by David Parker, formerly editor-in-chief for business publishing with Pearson Education. David published more than 10 successful first editions with Pearson and in eight months as the head of BEP has already signed 20 books with leading authors in many fields of business.
Converting your expertise into actionable knowledge for executives is an important contribution that many of us in business education should make. If you have an idea for a book that would fit this business model, please one of us. We look forward to speaking with you further about this opportunity.
Mason Carpenter – Co-editor
University of Wisconsin-Madison
mcarpenter@bus.wisc.edu
(608) 262-9449
Kenneth A. Merchant – Co-editor
<st1:place w:st="on"><st1:placetype w:st="on">University</st1:placetype> of <st1:placename w:st="on">Southern California</st1:placename></st1:place>
kmerchant@marshall.usc.edu
(213) 821-5920
David Parker – Publisher
Business Expert Press
David.parker@businessexpertpress.com
(845) 595-1101