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Care to help me look for a s trategy case for assessment.

  • 1.  Care to help me look for a s trategy case for assessment.

    Posted 11-10-2008 13:45

    Bruce,

     

    You might consider the Economist article, "Airlines Under Siege: Silver Linings, Darkening Clouds" (Economist, March 25th, 2004).  It's dated, but you may find that it covers your needs.  Also, although it's not a case, I have used part 3 ("What's happening to the news") of the PBS Frontline documentary "News War" to cover the general environment.  It streams online from http://www.pbs.org/wgbh/pages/frontline/newswar/.

     

    I hope this helps,

    Larry

     

    -----------------------------------------------------

    Larry Plummer, PhD

    Assistant Professor of Management

    (Strategy and Entrepreneurship)

    Clemson University

    Department of Management

    101 Sirrine Hall

    Clemson, SC  29634

    864-656-3763 Tel

    864-656-2015 Fax

    lplumme@clemson.edu

    -----------------------------------------------------

     

     

     

    From: Business Policy and Strategy List [mailto:BPS-NET@AOMLISTS.PACE.EDU] On Behalf Of Bruce Clemens
    Sent: Tuesday, November 04, 2008 4:34 PM
    To: BPS-NET@AOMLISTS.PACE.EDU
    Subject: Care to help me look for a s trategy case for assessment...

     

    PLEASE EXCUSE THE CROSS POSTING

    Greetings,

     I hope all is well.  I need to readjust my assessment approach for the AACSB for my undergraduate strategy course.  I am looking for as short of a case (or even vignette) as possible that would allow my students to identify specific external factors including social/demographic, legal regulatory, global/competitive, economic and technological.  The case should also provide the material so my students would be able to make recommendations regarding appropriate strategic directions for each factor.

    Ming-Jer Chen recommended Ici-Fili (HBS 9-703-516).  Unfortunately, ICI-Fili is too long for my needs.  I am looking for a shorter one.  In the best of all worlds, the case would also be recent and interesting to the "average" undergraduate (and it would cure cancer...).  Thank you in advance for your collegial help.  I will be glad to circulate the winner for anyone who is interested...

    Best,

    Bruce

    --
    Bruce Clemens PhD PE
    103 Churchill Hall
    School of Business
    Western New England College
    1215 Wilbraham Road
    Springfield MA 01119
    Phone: 413-782-1500
    Fax: 413-796-2068
    bclemens@wnec.edu
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