You may want to check out the HBS case "Innovation at Progressive (A): Pay-As-You-Go Insurance." It might be close to what you're looking for.
Best,
Bruce
Bruce C. Skaggs, Ph.D.
Isenberg Research Fellow
Associate Professor of Strategic Management
Department of Management
Isenberg School of Management
121 Presidents Drive
University of Massachusetts
Amherst, Massachusetts 01003
phone: (413)545-5684
fax: (413)545-3858
email: bskaggs@som.umass.edu
From: Business Policy and Strategy List [mailto:BPS-NET@AOMLISTS.PACE.EDU] On Behalf Of Bruce Clemens
Sent: Tuesday, September 02, 2008 9:45 AM
To: BPS-NET@AOMLISTS.PACE.EDU
Subject: Searching for cases on need to consider customers in identifying competitive advantages
Greetings,
I hope all is well. I am looking for a case that demonstrates that firms need to consider the customer when identifying their competitive advantages. That is, a company's belief that they have a competitive advantage will NOT work unless the customer also agrees. Does anyone have any ideas where I can look? I would be happy to summarize the results if anyone has an interest. Thank you...
Bruce
--
Bruce Clemens
103 Churchill Hall
School of Business
Western New England College
1215 Wilbraham Road
Springfield MA 01119
Phone: 413-782-1500
Fax: 413-796-2068
bclemens@wnec.edu
Campus mailbox number: C5433