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  • 1.  Searching for cases on need to consider customers in identifying competitive advantages

    Posted 09-02-2008 09:45

    Greetings,

     

    I hope all is well.  I am looking for a case that demonstrates that firms need to consider the customer when identifying their competitive advantages.  That is, a company's belief that they have a competitive advantage will NOT work unless the customer also agrees.  Does anyone have any ideas where I can look?  I would be happy to summarize the results if anyone has an interest.  Thank you...

     

    Bruce

       



    --
    Bruce Clemens
    103 Churchill Hall
    School of Business
    Western New England College
    1215 Wilbraham Road
    Springfield MA 01119
    Phone:  413-782-1500 
    Fax: 413-796-2068
    bclemens@wnec.edu
    Campus mailbox number: C5433


  • 2.  Searching for cases on need to consider customers in identifying competitive advantages

    Posted 09-02-2008 14:36

    Consider Teradyne: The Aurora Project , HBS case # 397114

     

    Professor Joseph L. Bower, Baker Foundation Professor of Business Administration

    Harvard Business School , Morgan Hall 467 Soldiers Field Station, Boston, MA 02163

    617-495-6282

     

    From: Business Policy and Strategy List [mailto:BPS-NET@AOMLISTS.PACE.EDU] On Behalf Of Bruce Clemens
    Sent: Tuesday, September 02, 2008 9:45 AM
    To: BPS-NET@AOMLISTS.PACE.EDU
    Subject: Searching for cases on need to consider customers in identifying competitive advantages

     

    Greetings,

     

    I hope all is well.  I am looking for a case that demonstrates that firms need to consider the customer when identifying their competitive advantages.  That is, a company's belief that they have a competitive advantage will NOT work unless the customer also agrees.  Does anyone have any ideas where I can look?  I would be happy to summarize the results if anyone has an interest.  Thank you...

     

    Bruce

      



    --
    Bruce Clemens
    103 Churchill Hall
    School of Business
    Western New England College
    1215 Wilbraham Road
    Springfield MA 01119
    Phone:  413-782-1500 
    Fax: 413-796-2068
    bclemens@wnec.edu
    Campus mailbox number: C5433



  • 3.  Searching for cases on need to consider customers in identifying competitive advantages

    Posted 09-02-2008 18:05
    Bruce,

    You might also consider the Husky case (HBS #9-799-157).  Just having an advantage over other manufacturers of injection molding systems isn't doing it for Husky - one issue is Husky's need to communicate what the advantage is (and there are #s in the case to make Husky's case).

    John


    Prof. John Stephan
    355 Dyson Center
    School of Management
    Marist College
    Poughkeepsie, NY 12601
    (tel) 845-575-3000 x2916
    ______________________
    Fall 2008 Office hours:

    Tue. & Thurs. 1-3pm
    Fri. 11am-1pm
    and by appointment

    -----Business Policy and Strategy List <BPS-NET@AOMLISTS.PACE.EDU> wrote: -----

    To: BPS-NET@AOMLISTS.PACE.EDU
    From: Bruce Skaggs <bskaggs@SOM.UMASS.EDU>
    Sent by: Business Policy and Strategy List <BPS-NET@AOMLISTS.PACE.EDU>
    Date: 09/02/2008 02:32PM
    Subject: Re: Searching for cases on need to consider customers in identifying competitive advantages

    You may want to check out the HBS case “Innovation at Progressive (A): Pay-As-You-Go Insurance.”  It might be close to what you’re looking for.

     

    Best,

     

    Bruce

     

     

    Bruce C. Skaggs, Ph.D.

    Isenberg Research Fellow

    Associate Professor of Strategic Management

    Department of Management

    Isenberg School of Management

    121 Presidents Drive

    University of Massachusetts

    Amherst, Massachusetts  01003

    phone: (413)545-5684

    fax: (413)545-3858

    email: bskaggs@som.umass.edu

     

     

    From: Business Policy and Strategy List [mailto:BPS-NET@AOMLISTS.PACE.EDU] On Behalf Of Bruce Clemens
    Sent: Tuesday, September 02, 2008 9:45 AM
    To: BPS-NET@AOMLISTS.PACE.EDU
    Subject: Searching for cases on need to consider customers in identifying competitive advantages

     

    Greetings,

     

    I hope all is well.  I am looking for a case that demonstrates that firms need to consider the customer when identifying their competitive advantages.  That is, a company's belief that they have a competitive advantage will NOT work unless the customer also agrees.  Does anyone have any ideas where I can look?  I would be happy to summarize the results if anyone has an interest.  Thank you…

     

    Bruce

      



    --
    Bruce Clemens
    103 Churchill Hall
    School of Business
    Western New England College
    1215 Wilbraham Road
    Springfield MA 01119
    Phone:  413-782-1500 
    Fax: 413-796-2068
    bclemens@wnec.edu
    Campus mailbox number: C5433




  • 4.  Searching for cases on need to consider customers in identifying competitive advantages

    Posted 09-03-2008 02:44
    Dear Bruce,

    The case 3M Optical systems dealing with the development of a product, privacy screen, I think reflects this problem fairly well.

    Regards,

    Manikutty

    On Tue, Sep 2, 2008 at 7:15 PM, Bruce Clemens <bclemens@wnec.edu> wrote:

    Greetings,

     

    I hope all is well.  I am looking for a case that demonstrates that firms need to consider the customer when identifying their competitive advantages.  That is, a company's belief that they have a competitive advantage will NOT work unless the customer also agrees.  Does anyone have any ideas where I can look?  I would be happy to summarize the results if anyone has an interest.  Thank you...

     

    Bruce

       



    --
    Bruce Clemens
    103 Churchill Hall
    School of Business
    Western New England College
    1215 Wilbraham Road
    Springfield MA 01119
    Phone:  413-782-1500 
    Fax: 413-796-2068
    bclemens@wnec.edu
    Campus mailbox number: C5433



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