Discussion: View Thread

  • 1.  No Subject

    Posted 08-18-2006 12:35

    We are looking at the Journal of Product Innovation Management's impact in various venues, including in the Business Policy and Strategy arena. We have 2 questions we plead you will answer for us.

    To study the impact of JPIM on educational pedagogy, we need to know what the "top," "most useful," "best," TEXTBOOKS are in the following functional areas:

    A. Management of Technology/New Product Development
    B. Marketing
    C. Operations Management/Management Science/Operations Research
    D. Strategy
    E. Management/Business Administration
    F Organizational Behavior

    1. Please list your functional specialty(ies) and the top 3-4 textbooks in each of your specialty areas

    2. When someone says an academic article is a "classic." What does that mean to you? What are the characteristics that make it a classis? Please be as broad and expansive as possible.

    Please e-mail your answers to:     abbie.griffin@business.utah.edu
    I will compile them and make them available to the academic membership.

    Many thanks in advance for your time.

    Abbie Griffin
    Wim Biemans
    Rudy Moenaert