1. Strategy: Robert Grant's "Contemporary Strategy Analysis"
2. A classic (a) makes a point that is fundamental to understanding a
wide range of issues and (b) makes the point more clearly or more
precisely or in a way that is more useful in following work than has
been done otherwise.
Abbie Griffin wrote:
>
> We are looking at the Journal of Product Innovation Management's
> impact in various venues, including in the Business Policy and
> Strategy arena. We have 2 questions we plead you will answer for us.
>
> To study the impact of JPIM on educational pedagogy, we need to know
> what the "top," "most useful," "best," TEXTBOOKS are in the following
> functional areas:
>
> A. Management of Technology/New Product Development
> B. Marketing
> C. Operations Management/Management Science/Operations Research
> D. Strategy
> E. Management/Business Administration
> F Organizational Behavior
>
> 1. Please list your functional specialty(ies) and the top 3-4
> textbooks in each of your specialty areas
>
> 2. When someone says an academic article is a "classic." What does
> that mean to you? What are the characteristics that make it a classis?
> Please be as broad and expansive as possible.
> *
> Please e-mail your answers to:*
abbie.griffin@business.utah.edu
> I will compile them and make them available to the academic membership.
>
> Many thanks in advance for your time.
>
> Abbie Griffin
> Wim Biemans
> Rudy Moenaert
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Scott Rockart
Assistant Professor, Fuqua School of Business
Duke University, Box 90120
Durham, NC 27708-0120
919-660-7998 / 919-681-6244 (fax)
Email address:
srockart@duke.edu
Web page:
www.duke.edu/~srockart
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