When and Where: Friday, August 11, from 1:30 to 4:30 pm at the Atlanta Marriott in International 4 Over 160 people came to the PDW "The Power of Richness: The Why, When, Where and How of Qualitative Research Methods" at the Academy meetings last year in Honolulu. Afterwards many participants encouraged us to organize a follow-up workshop on qualitative methods at this year's meeting in Atlanta. There seems to be a general sense that while most doctoral programs provide very good training in quantitative methods, relatively few teach students how to do qualitative research well. We believe that it is important to try to disseminate more widely how to do first rate qualitative research that will by publishable in leading management journals. For this reason we have indeed organized a follow-up workshop and recruited Mauro Guillen (Wharton-U. of Pennsylvania), Sara Rynes (Editor of AMJ), Nicolaj Siggelkow (Wharton-U. of Pennsylvania), John Wagner (Associate Editor of ASQ), and Karl Weick (Michigan) to present their ideas about how to make qualitative research powerful and how to get it published. The professional development workshop will take place on Friday, August 11, from 1:30 to 4:30 pm at the Atlanta Marriott in International 4. We hope that many of you will be enticed to come to Atlanta early and participate in the workshop.