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Case writing as MBA projec

  • 1.  Case writing as MBA projec

    Posted 10-22-2009 10:05
    Many years ago a faculty member told me about how he had MBA students write mini-cases as their final project. It's something I'd like to try this year for my MBA technology strategy class, since my students are sitting here right in the middle of Silicon Valley.

    Has anyone else done this? What sort of requirements do you have for the final deliverable? (Length, number of exhibits, etc.) Do you have intermediate deliverables? What is the grading rubric?

    Any advice would be appreciated.

    Joel

    --
    Joel West, Ph.D. http://www.JoelWest.org/
    Professor, Innovation & Entrepreneurship
    College of Business, San Jose State University
    BT 555, One Washington Square, San Jose, CA 95192-0070


  • 2.  Case writing as MBA projec

    Posted 10-23-2009 14:40
    Dear Joel,

    I have been doing that a lot, as many of us I guess. I tend to give them as
    examples Harvard cases and ask them to use the same general framework,
    including getting information from primary sources by going out interviewing
    people in high-tech companies. The format is also fine for a 12 weeks
    course. The intermediate deliverables are regular presentations of the
    advancement and a validation of the company, topic/question and table of
    content.

    Best Regards,

    Francois

    Francois Therin, DBA
    Associate Dean (Europe) and Associate Professor, U21Glboal
    www.u21global.com

    -----Message d'origine-----
    De : Business Policy and Strategy List [mailto:BPS-NET@AOMLISTS.PACE.EDU] De
    la part de Joel West
    Envoyé : jeudi 22 octobre 2009 16:05
    À : BPS-NET@AOMLISTS.PACE.EDU
    Objet : Case writing as MBA projec

    Many years ago a faculty member told me about how he had MBA students write
    mini-cases as their final project. It's something I'd like to try this year
    for my MBA technology strategy class, since my students are sitting here
    right in the middle of Silicon Valley.

    Has anyone else done this? What sort of requirements do you have for the
    final deliverable? (Length, number of exhibits, etc.) Do you have
    intermediate deliverables? What is the grading rubric?

    Any advice would be appreciated.

    Joel

    --
    Joel West, Ph.D. http://www.JoelWest.org/
    Professor, Innovation & Entrepreneurship
    College of Business, San Jose State University
    BT 555, One Washington Square, San Jose, CA 95192-0070


  • 3.  Case writing as MBA projec

    Posted 10-23-2009 14:48
    Hi Joel,

    I have had students write full cases (not "mini") and gave them pretty
    detailed template that specified what to cover, the order, the font, etc. in
    order the streamline the process of editing them if the students want to try
    to get them published in a textbook. Only a handful (maybe 8) ever got
    published, and it was a fair amount of work on my part in making them
    suitable for publication, but several have been widely used and the students
    were quite pleased by the outcome. The big hitch, in my opinion, is that
    they have to omit the analysis from the case and put that instead in a
    teaching note. If students do not intend to publish their case, that can
    feel like some wasted effort. I have used this assignment quite a bit in my
    innovation course.

    In the strategy core, I always have my students write case analyses about
    companies for which there is no case, requiring them to do their own
    research about the company. They do not have to write a separate case; they
    just have to include enough detail about the company in the analysis. I give
    them screening criteria that the companies must be large (to ensure there
    will be plenty of material), public (for financials), and have some
    diversification (for the corporate-level strategy part of the analysis), and
    then they select a company that they submit for approval.

    For both the former and the latter, I require the students to turn in
    sections of the analysis ("Gates") in advance for feedback. For example,
    Gate 1 might be the external and internal analysis, Gate 2 might be the
    business and functional level strategy analysis, Gate 3 is corporate-level
    strategy, and Gate 4 is key issues and recommendations. These are timed to
    coincide with how the material is covered in the course.

    I can send you the templates and requirements I hand out if you're
    interested.

    Best,
    Melissa Schilling


  • 4.  Case writing as MBA projec

    Posted 10-23-2009 15:19
    Joel,
     
    For a class that I teach in IT strategy, I have students do a Group "Mini-Case" Project.  The textbook that I use has a set of "mini-cases" (from 2 to 4 pages long).  The cases provide a limited number of characters and a situation that illustrates some major issues in IT strategy.  The basic intent of the cases is to provide students with enough information to "frame the issues and problems" and begin to develop alternative solutions but (unlike the typical Harvard case) don't provide enough detail to make a strong case for a particular decision.
     
    I have students use those cases as models.  Then I have them do three assignments:
     
    1. Get access to organization and list the organization and outline the set of people that they intend to interview.  (I require a minimum of three interviews and make them find interviewees from different stakeholder groups - e.g. top executive, IT management, end-user)
     
    2. Write a first draft of a case similar to the mini-case in the textbook
     
    3. Write a final paper in which they analyze the case, discuss the tradeoffs and suggest alternative solutions to the problem that they studied.  (I do allow them to continue data gathering after the first draft and let them write an appendix which they can attach to the analysis.)
     
    I'd be interested to hear what you come with if you decide to go in this direction.
     
    Best, Bill
     
    > Date: Thu, 22 Oct 2009 07:05:24 -0700
    > From: Joel.West@SJSU.EDU
    > Subject: Case writing as MBA projec
    > To: BPS-NET@AOMLISTS.PACE.EDU
    >
    > Many years ago a faculty member told me about how he had MBA students write mini-cases as their final project. It's something I'd like to try this year for my MBA technology strategy class, since my students are sitting here right in the middle of Silicon Valley.
    >
    > Has anyone else done this? What sort of requirements do you have for the final deliverable? (Length, number of exhibits, etc.) Do you have intermediate deliverables? What is the grading rubric?
    >
    > Any advice would be appreciated.
    >
    > Joel
    >
    > --
    > Joel West, Ph.D. http://www.JoelWest.org/
    > Professor, Innovation & Entrepreneurship
    > College of Business, San Jose State University
    > BT 555, One Washington Square, San Jose, CA 95192-0070

    Windows 7: It works the way you want. Learn more.


  • 5.  Case writing as MBA projec

    Posted 10-24-2009 08:52
    Melissa,

    I am teaching a corporate strategy class and have my students do a case
    write-up, ideally for the company they work for (they are evening
    students). Could you send me your template that you use for the
    strategy core?

    I'd love to see your structure....(and I hope you are not being
    bombarded by too many requests).

    Best,
    Laura

    Laura Poppo
    Professor and Fred Ball Faculty Fellow
    School of Business
    345G Summerfield | University of KS
    1300 Sunnyside Ave., Lawrence, KS 66045
    ph: 785.864.1814 | fax: 785.864.5308
    lpoppo@ku.edu | www.business.ku.edu




    -----Original Message-----
    From: Business Policy and Strategy List
    [mailto:BPS-NET@AOMLISTS.PACE.EDU] On Behalf Of Melissa Schilling
    Sent: Friday, October 23, 2009 1:48 PM
    To: BPS-NET@AOMLISTS.PACE.EDU
    Subject: Re: Case writing as MBA projec

    Hi Joel,

    I have had students write full cases (not "mini") and gave them pretty
    detailed template that specified what to cover, the order, the font,
    etc. in
    order the streamline the process of editing them if the students want to
    try
    to get them published in a textbook. Only a handful (maybe 8) ever got
    published, and it was a fair amount of work on my part in making them
    suitable for publication, but several have been widely used and the
    students
    were quite pleased by the outcome. The big hitch, in my opinion, is that
    they have to omit the analysis from the case and put that instead in a
    teaching note. If students do not intend to publish their case, that can
    feel like some wasted effort. I have used this assignment quite a bit in
    my
    innovation course.

    In the strategy core, I always have my students write case analyses
    about
    companies for which there is no case, requiring them to do their own
    research about the company. They do not have to write a separate case;
    they
    just have to include enough detail about the company in the analysis. I
    give
    them screening criteria that the companies must be large (to ensure
    there
    will be plenty of material), public (for financials), and have some
    diversification (for the corporate-level strategy part of the analysis),
    and
    then they select a company that they submit for approval.

    For both the former and the latter, I require the students to turn in
    sections of the analysis ("Gates") in advance for feedback. For example,
    Gate 1 might be the external and internal analysis, Gate 2 might be the
    business and functional level strategy analysis, Gate 3 is
    corporate-level
    strategy, and Gate 4 is key issues and recommendations. These are timed
    to
    coincide with how the material is covered in the course.

    I can send you the templates and requirements I hand out if you're
    interested.

    Best,
    Melissa Schilling


  • 6.  Case writing as MBA projec

    Posted 10-24-2009 14:05
    Melissa, I would like to request a copy of your template for my strategic management course. Thank you.
    --

    Carol Molinari, PhD, MBA, MPH
    Professor, Healthcare Management Jefferson College Health Sciences
    108 N Jefferson Street
    Roanoke, VA 24016
    Ph: 540-767-6071
    FAX: 540- 767-6073

    >>> On 10/24/2009 at 8:52 AM, in message
    <7E69B0557D68FC43A47714C5B041A5A959F365@MAILBOX-23.home.ku.edu>, "Poppo, Laura"
    <lpoppo@KU.EDU> wrote:
    > Melissa,
    >
    > I am teaching a corporate strategy class and have my students do a case
    > write-up, ideally for the company they work for (they are evening
    > students). Could you send me your template that you use for the
    > strategy core?
    >
    > I'd love to see your structure....(and I hope you are not being
    > bombarded by too many requests).
    >
    > Best,
    > Laura
    >
    > Laura Poppo
    > Professor and Fred Ball Faculty Fellow
    > School of Business
    > 345G Summerfield | University of KS
    > 1300 Sunnyside Ave., Lawrence, KS 66045
    > ph: 785.864.1814 | fax: 785.864.5308
    > lpoppo@ku.edu | www.business.ku.edu
    >
    >
    >
    >
    > -----Original Message-----
    > From: Business Policy and Strategy List
    > [mailto:BPS-NET@AOMLISTS.PACE.EDU] On Behalf Of Melissa Schilling
    > Sent: Friday, October 23, 2009 1:48 PM
    > To: BPS-NET@AOMLISTS.PACE.EDU
    > Subject: Re: Case writing as MBA projec
    >
    > Hi Joel,
    >
    > I have had students write full cases (not "mini") and gave them pretty
    > detailed template that specified what to cover, the order, the font,
    > etc. in
    > order the streamline the process of editing them if the students want to
    > try
    > to get them published in a textbook. Only a handful (maybe 8) ever got
    > published, and it was a fair amount of work on my part in making them
    > suitable for publication, but several have been widely used and the
    > students
    > were quite pleased by the outcome. The big hitch, in my opinion, is that
    > they have to omit the analysis from the case and put that instead in a
    > teaching note. If students do not intend to publish their case, that can
    > feel like some wasted effort. I have used this assignment quite a bit in
    > my
    > innovation course.
    >
    > In the strategy core, I always have my students write case analyses
    > about
    > companies for which there is no case, requiring them to do their own
    > research about the company. They do not have to write a separate case;
    > they
    > just have to include enough detail about the company in the analysis. I
    > give
    > them screening criteria that the companies must be large (to ensure
    > there
    > will be plenty of material), public (for financials), and have some
    > diversification (for the corporate-level strategy part of the analysis),
    > and
    > then they select a company that they submit for approval.
    >
    > For both the former and the latter, I require the students to turn in
    > sections of the analysis ("Gates") in advance for feedback. For example,
    > Gate 1 might be the external and internal analysis, Gate 2 might be the
    > business and functional level strategy analysis, Gate 3 is
    > corporate-level
    > strategy, and Gate 4 is key issues and recommendations. These are timed
    > to
    > coincide with how the material is covered in the course.
    >
    > I can send you the templates and requirements I hand out if you're
    > interested.
    >
    > Best,
    > Melissa Schilling


  • 7.  Case writing as MBA projec

    Posted 10-24-2009 18:07
    Hi Melissa,
    I would really appreciate if you could forward your templates for your
    strategy course. Sounds like a great template.
    All the best,
    Terry

    -----Original Message-----
    From: Business Policy and Strategy List [mailto:BPS-NET@AOMLISTS.PACE.EDU]
    On Behalf Of Melissa Schilling
    Sent: Friday, October 23, 2009 2:48 PM
    To: BPS-NET@AOMLISTS.PACE.EDU
    Subject: Re: Case writing as MBA projec

    Hi Joel,

    I have had students write full cases (not "mini") and gave them pretty
    detailed template that specified what to cover, the order, the font, etc. in
    order the streamline the process of editing them if the students want to try
    to get them published in a textbook. Only a handful (maybe 8) ever got
    published, and it was a fair amount of work on my part in making them
    suitable for publication, but several have been widely used and the students
    were quite pleased by the outcome. The big hitch, in my opinion, is that
    they have to omit the analysis from the case and put that instead in a
    teaching note. If students do not intend to publish their case, that can
    feel like some wasted effort. I have used this assignment quite a bit in my
    innovation course.

    In the strategy core, I always have my students write case analyses about
    companies for which there is no case, requiring them to do their own
    research about the company. They do not have to write a separate case; they
    just have to include enough detail about the company in the analysis. I give
    them screening criteria that the companies must be large (to ensure there
    will be plenty of material), public (for financials), and have some
    diversification (for the corporate-level strategy part of the analysis), and
    then they select a company that they submit for approval.

    For both the former and the latter, I require the students to turn in
    sections of the analysis ("Gates") in advance for feedback. For example,
    Gate 1 might be the external and internal analysis, Gate 2 might be the
    business and functional level strategy analysis, Gate 3 is corporate-level
    strategy, and Gate 4 is key issues and recommendations. These are timed to
    coincide with how the material is covered in the course.

    I can send you the templates and requirements I hand out if you're
    interested.

    Best,
    Melissa Schilling


  • 8.  Case writing as MBA projec

    Posted 10-25-2009 15:47
    Dear Melissa,
    Your template sounds like a wonderful guide: please add my name to the
    fan-list of those requesting a copy? Thanks!
    Regards,

    --
    Sam
    Mariann Jelinek, Ph.D.
    The Richard C. Kraemer Professor of Business
    Mason School of Business at the College of William & Mary
    Williamsburg, VA 23187-8795

    Tel. (757) 221-2882




    On 10/24/09 6:06 PM, "Dr. Terry Flynn" <tflynn@MCMASTER.CA> wrote:

    > Hi Melissa,
    > I would really appreciate if you could forward your templates for your
    > strategy course. Sounds like a great template.
    > All the best,
    > Terry
    >
    > -----Original Message-----
    > From: Business Policy and Strategy List [mailto:BPS-NET@AOMLISTS.PACE.EDU]
    > On Behalf Of Melissa Schilling
    > Sent: Friday, October 23, 2009 2:48 PM
    > To: BPS-NET@AOMLISTS.PACE.EDU
    > Subject: Re: Case writing as MBA projec
    >
    > Hi Joel,
    >
    > I have had students write full cases (not "mini") and gave them pretty
    > detailed template that specified what to cover, the order, the font, etc. in
    > order the streamline the process of editing them if the students want to try
    > to get them published in a textbook. Only a handful (maybe 8) ever got
    > published, and it was a fair amount of work on my part in making them
    > suitable for publication, but several have been widely used and the students
    > were quite pleased by the outcome. The big hitch, in my opinion, is that
    > they have to omit the analysis from the case and put that instead in a
    > teaching note. If students do not intend to publish their case, that can
    > feel like some wasted effort. I have used this assignment quite a bit in my
    > innovation course.
    >
    > In the strategy core, I always have my students write case analyses about
    > companies for which there is no case, requiring them to do their own
    > research about the company. They do not have to write a separate case; they
    > just have to include enough detail about the company in the analysis. I give
    > them screening criteria that the companies must be large (to ensure there
    > will be plenty of material), public (for financials), and have some
    > diversification (for the corporate-level strategy part of the analysis), and
    > then they select a company that they submit for approval.
    >
    > For both the former and the latter, I require the students to turn in
    > sections of the analysis ("Gates") in advance for feedback. For example,
    > Gate 1 might be the external and internal analysis, Gate 2 might be the
    > business and functional level strategy analysis, Gate 3 is corporate-level
    > strategy, and Gate 4 is key issues and recommendations. These are timed to
    > coincide with how the material is covered in the course.
    >
    > I can send you the templates and requirements I hand out if you're
    > interested.
    >
    > Best,
    > Melissa Schilling


  • 9.  Case writing as MBA projec

    Posted 10-26-2009 20:03
    For Melissa. Yes, please add me to your growing list, and thank you.

    seteroff@earthlink.net

    Steve
    史思源 Shi Siyuan
    S. Steve Seteroff, DBA
    Wasilla, Alaska
    Quilcene, Washington


    -----Original Message-----
    From: Business Policy and Strategy List [mailto:BPS-NET@AOMLISTS.PACE.EDU]
    On Behalf Of Mariann Jelinek
    Sent: Sunday, October 25, 2009 11:47
    To: BPS-NET@AOMLISTS.PACE.EDU
    Subject: Re: Case writing as MBA projec

    Dear Melissa,
    Your template sounds like a wonderful guide: please add my name to the
    fan-list of those requesting a copy? Thanks!
    Regards,

    --
    Sam
    Mariann Jelinek, Ph.D.
    The Richard C. Kraemer Professor of Business
    Mason School of Business at the College of William & Mary
    Williamsburg, VA 23187-8795

    Tel. (757) 221-2882




    On 10/24/09 6:06 PM, "Dr. Terry Flynn" <tflynn@MCMASTER.CA> wrote:

    > Hi Melissa,
    > I would really appreciate if you could forward your templates for your
    > strategy course. Sounds like a great template.
    > All the best,
    > Terry
    >
    > -----Original Message-----
    > From: Business Policy and Strategy List [mailto:BPS-NET@AOMLISTS.PACE.EDU]
    > On Behalf Of Melissa Schilling
    > Sent: Friday, October 23, 2009 2:48 PM
    > To: BPS-NET@AOMLISTS.PACE.EDU
    > Subject: Re: Case writing as MBA projec
    >
    > Hi Joel,
    >
    > I have had students write full cases (not "mini") and gave them pretty
    > detailed template that specified what to cover, the order, the font, etc.
    in
    > order the streamline the process of editing them if the students want to
    try
    > to get them published in a textbook. Only a handful (maybe 8) ever got
    > published, and it was a fair amount of work on my part in making them
    > suitable for publication, but several have been widely used and the
    students
    > were quite pleased by the outcome. The big hitch, in my opinion, is that
    > they have to omit the analysis from the case and put that instead in a
    > teaching note. If students do not intend to publish their case, that can
    > feel like some wasted effort. I have used this assignment quite a bit in
    my
    > innovation course.
    >
    > In the strategy core, I always have my students write case analyses about
    > companies for which there is no case, requiring them to do their own
    > research about the company. They do not have to write a separate case;
    they
    > just have to include enough detail about the company in the analysis. I
    give
    > them screening criteria that the companies must be large (to ensure there
    > will be plenty of material), public (for financials), and have some
    > diversification (for the corporate-level strategy part of the analysis),
    and
    > then they select a company that they submit for approval.
    >
    > For both the former and the latter, I require the students to turn in
    > sections of the analysis ("Gates") in advance for feedback. For example,
    > Gate 1 might be the external and internal analysis, Gate 2 might be the
    > business and functional level strategy analysis, Gate 3 is corporate-level
    > strategy, and Gate 4 is key issues and recommendations. These are timed to
    > coincide with how the material is covered in the course.
    >
    > I can send you the templates and requirements I hand out if you're
    > interested.
    >
    > Best,
    > Melissa Schilling


  • 10.  Case writing as MBA projec

    Posted 10-27-2009 05:54
    For Melissa. Please add me also to your list,
    thank you in advance,

    Zhelyu Vladimirov.
    Sofia University
    Faculty of economics and business


    On 26 Oct 2009 at 16:02, Dr. S. Steve Seteroff wrote:

    > For Melissa. Yes, please add me to your growing list, and thank you.
    >
    >
    > Steve
    >  $B;K;W8; (B Shi Siyuan
    > S. Steve Seteroff, DBA
    > Wasilla, Alaska
    > Quilcene, Washington
    > 
    >
    > -----Original Message-----
    > From: Business Policy and Strategy List [mailto:BPS-NET@AOMLISTS.PACE.EDU]
    > On Behalf Of Mariann Jelinek
    > Sent: Sunday, October 25, 2009 11:47
    > Subject: Re: Case writing as MBA projec
    >
    > Dear Melissa,
    >   Your template sounds like a wonderful guide: please add my name to the
    > fan-list of those requesting a copy? Thanks!
    > Regards,
    >
    > --
    > Sam
    > Mariann Jelinek, Ph.D.
    > The Richard C. Kraemer Professor of Business
    > Mason School of Business at the College of William & Mary
    > Williamsburg, VA 23187-8795
    >
    > Tel. (757) 221-2882
    >
    >
    >
    >
    > On 10/24/09 6:06 PM, "Dr. Terry Flynn" <tflynn@MCMASTER.CA> wrote:
    >
    > > Hi Melissa,
    > > I would really appreciate if you could forward your templates for your
    > > strategy course. Sounds like a great template.
    > > All the best,
    > > Terry
    > >
    > > -----Original Message-----
    > > From: Business Policy and Strategy List [mailto:BPS-NET@AOMLISTS.PACE.EDU]
    > > On Behalf Of Melissa Schilling
    > > Sent: Friday, October 23, 2009 2:48 PM
    > > Subject: Re: Case writing as MBA projec
    > >
    > > Hi Joel,
    > >
    > > I have had students write full cases (not "mini") and gave them pretty
    > > detailed template that specified what to cover, the order, the font, etc.
    > in
    > > order the streamline the process of editing them if the students want to
    > try
    > > to get them published in a textbook. Only a handful (maybe 8) ever got
    > > published, and it was a fair amount of work on my part in making them
    > > suitable for publication, but several have been widely used and the
    > students
    > > were quite pleased by the outcome. The big hitch, in my opinion, is that
    > > they have to omit the analysis from the case and put that instead in a
    > > teaching note. If students do not intend to publish their case, that can
    > > feel like some wasted effort. I have used this assignment quite a bit in
    > my
    > > innovation course.
    > >
    > > In the strategy core, I always have my students write case analyses about
    > > companies for which there is no case, requiring them to do their own
    > > research about the company. They do not have to write a separate case;
    > they
    > > just have to include enough detail about the company in the analysis. I
    > give
    > > them screening criteria that the companies must be large (to ensure there
    > > will be plenty of material), public (for financials), and have some
    > > diversification (for the corporate-level strategy part of the analysis),
    > and
    > > then they select a company that they submit for approval.
    > >
    > > For both the former and the latter, I require the students to turn in
    > > sections of the analysis ("Gates") in advance for feedback. For example,
    > > Gate 1 might be the external and internal analysis, Gate 2 might be the
    > > business and functional level strategy analysis, Gate 3 is corporate-level
    > > strategy, and Gate 4 is key issues and recommendations. These are timed to
    > > coincide with how the material is covered in the course.
    > >
    > > I can send you the templates and requirements I hand out if you're
    > > interested.
    > >
    > > Best,
    > > Melissa Schilling
    >
    >

      


  • 11.  Case writing as MBA projec

    Posted 10-27-2009 06:56
    Dear Melissa:

    Thanks for sharing your setup-- could you please include me in your list as well? (sorry about filling up your mailbox though:))

    Best wishes, Koen.

    dr. Koen Heimeriks

    Assistant Professor of Strategy
    Rotterdam School of Management, Erasmus University
    Burg. Oudlaan 50
    NL-3062 PA Rotterdam
    The Netherlands
    T: +31.10.408.1951
    F: +31.10.408.9013
    E: kheimeriks@rsm.nl
    URL: http://www.koenheimeriks.com <http://www.koenheimeriks.com/>
    Harvard Business Review piece: "Superstition undermines alliances" <http://harvardbusinessonline.hbsp.harvard.edu/b02/en/common/item_detail.jhtml;jsessionid=M5DQ2TMK2UIGSAKRGWDR5VQBKE0YIISW?id=F0904D&referral=2341> (April '09)

    ________________________________

    From: Business Policy and Strategy List on behalf of Dr. S. Steve Seteroff
    Sent: Tue 10/27/2009 01:02
    To: BPS-NET@AOMLISTS.PACE.EDU
    Subject: Re: Case writing as MBA projec



    For Melissa. Yes, please add me to your growing list, and thank you.

    seteroff@earthlink.net

    Steve
    ??? Shi Siyuan
    S. Steve Seteroff, DBA
    Wasilla, Alaska
    Quilcene, Washington


    -----Original Message-----
    From: Business Policy and Strategy List [mailto:BPS-NET@AOMLISTS.PACE.EDU]
    On Behalf Of Mariann Jelinek
    Sent: Sunday, October 25, 2009 11:47
    To: BPS-NET@AOMLISTS.PACE.EDU
    Subject: Re: Case writing as MBA projec

    Dear Melissa,
    Your template sounds like a wonderful guide: please add my name to the
    fan-list of those requesting a copy? Thanks!
    Regards,

    --
    Sam
    Mariann Jelinek, Ph.D.
    The Richard C. Kraemer Professor of Business
    Mason School of Business at the College of William & Mary
    Williamsburg, VA 23187-8795

    Tel. (757) 221-2882




    On 10/24/09 6:06 PM, "Dr. Terry Flynn" <tflynn@MCMASTER.CA> wrote:

    > Hi Melissa,
    > I would really appreciate if you could forward your templates for your
    > strategy course. Sounds like a great template.
    > All the best,
    > Terry
    >
    > -----Original Message-----
    > From: Business Policy and Strategy List [mailto:BPS-NET@AOMLISTS.PACE.EDU]
    > On Behalf Of Melissa Schilling
    > Sent: Friday, October 23, 2009 2:48 PM
    > To: BPS-NET@AOMLISTS.PACE.EDU
    > Subject: Re: Case writing as MBA projec
    >
    > Hi Joel,
    >
    > I have had students write full cases (not "mini") and gave them pretty
    > detailed template that specified what to cover, the order, the font, etc.
    in
    > order the streamline the process of editing them if the students want to
    try
    > to get them published in a textbook. Only a handful (maybe 8) ever got
    > published, and it was a fair amount of work on my part in making them
    > suitable for publication, but several have been widely used and the
    students
    > were quite pleased by the outcome. The big hitch, in my opinion, is that
    > they have to omit the analysis from the case and put that instead in a
    > teaching note. If students do not intend to publish their case, that can
    > feel like some wasted effort. I have used this assignment quite a bit in
    my
    > innovation course.
    >
    > In the strategy core, I always have my students write case analyses about
    > companies for which there is no case, requiring them to do their own
    > research about the company. They do not have to write a separate case;
    they
    > just have to include enough detail about the company in the analysis. I
    give
    > them screening criteria that the companies must be large (to ensure there
    > will be plenty of material), public (for financials), and have some
    > diversification (for the corporate-level strategy part of the analysis),
    and
    > then they select a company that they submit for approval.
    >
    > For both the former and the latter, I require the students to turn in
    > sections of the analysis ("Gates") in advance for feedback. For example,
    > Gate 1 might be the external and internal analysis, Gate 2 might be the
    > business and functional level strategy analysis, Gate 3 is corporate-level
    > strategy, and Gate 4 is key issues and recommendations. These are timed to
    > coincide with how the material is covered in the course.
    >
    > I can send you the templates and requirements I hand out if you're
    > interested.
    >
    > Best,
    > Melissa Schilling




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    is
    vertrouwelijk en is uitsluitend bestemd voor de geadresseerde van
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  • 12.  Case writing as MBA projec

    Posted 10-27-2009 07:13
    Please add me to your list, too.
    Thank you,

    Thomas DeLaughter
    Flagler College
    doc@flagler.edu<mailto:doc@flagler.edu>
    904.819.6295




    Begin forwarded message:

    From: "Dr. S. Steve Seteroff" <seteroff@EARTHLINK.NET<mailto:seteroff@EARTHLINK.NET>>
    Date: October 26, 2009 8:02:48 PM EDT
    To: "BPS-NET@AOMLISTS.PACE.EDU<mailto:BPS-NET@AOMLISTS.PACE.EDU>" <BPS-NET@AOMLISTS.PACE.EDU<mailto:BPS-NET@AOMLISTS.PACE.EDU>>
    Subject: Re: Case writing as MBA projec
    Reply-To: Business Policy and Strategy List <BPS-NET@AOMLISTS.PACE.EDU<mailto:BPS-NET@AOMLISTS.PACE.EDU>>

    For Melissa. Yes, please add me to your growing list, and thank you.

    seteroff@earthlink.net<mailto:seteroff@earthlink.net>

    Steve
    史思源 Shi Siyuan
    S. Steve Seteroff, DBA
    Wasilla, Alaska
    Quilcene, Washington


    -----Original Message-----
    From: Business Policy and Strategy List [mailto:BPS-NET@AOMLISTS.PACE.EDU]
    On Behalf Of Mariann Jelinek
    Sent: Sunday, October 25, 2009 11:47
    To: <mailto:BPS-NET@AOMLISTS.PACE.EDU> BPS-NET@AOMLISTS.PACE.EDU<mailto:BPS-NET@AOMLISTS.PACE.EDU>
    Subject: Re: Case writing as MBA projec

    Dear Melissa,
    Your template sounds like a wonderful guide: please add my name to the
    fan-list of those requesting a copy? Thanks!
    Regards,

    --
    Sam
    Mariann Jelinek, Ph.D.
    The Richard C. Kraemer Professor of Business
    Mason School of Business at the College of William & Mary
    Williamsburg, VA 23187-8795

    Tel. (757) 221-2882




    On 10/24/09 6:06 PM, "Dr. Terry Flynn" <tflynn@MCMASTER.CA<mailto:tflynn@MCMASTER.CA>> wrote:

    Hi Melissa,
    I would really appreciate if you could forward your templates for your
    strategy course. Sounds like a great template.
    All the best,
    Terry

    -----Original Message-----
    From: Business Policy and Strategy List [mailto:BPS-NET@AOMLISTS.PACE.EDU]
    On Behalf Of Melissa Schilling
    Sent: Friday, October 23, 2009 2:48 PM
    To: <mailto:BPS-NET@AOMLISTS.PACE.EDU> BPS-NET@AOMLISTS.PACE.EDU<mailto:BPS-NET@AOMLISTS.PACE.EDU>
    Subject: Re: Case writing as MBA projec

    Hi Joel,

    I have had students write full cases (not "mini") and gave them pretty
    detailed template that specified what to cover, the order, the font, etc.
    in
    order the streamline the process of editing them if the students want to
    try
    to get them published in a textbook. Only a handful (maybe 8) ever got
    published, and it was a fair amount of work on my part in making them
    suitable for publication, but several have been widely used and the
    students
    were quite pleased by the outcome. The big hitch, in my opinion, is that
    they have to omit the analysis from the case and put that instead in a
    teaching note. If students do not intend to publish their case, that can
    feel like some wasted effort. I have used this assignment quite a bit in
    my
    innovation course.

    In the strategy core, I always have my students write case analyses about
    companies for which there is no case, requiring them to do their own
    research about the company. They do not have to write a separate case;
    they
    just have to include enough detail about the company in the analysis. I
    give
    them screening criteria that the companies must be large (to ensure there
    will be plenty of material), public (for financials), and have some
    diversification (for the corporate-level strategy part of the analysis),
    and
    then they select a company that they submit for approval.

    For both the former and the latter, I require the students to turn in
    sections of the analysis ("Gates") in advance for feedback. For example,
    Gate 1 might be the external and internal analysis, Gate 2 might be the
    business and functional level strategy analysis, Gate 3 is corporate-level
    strategy, and Gate 4 is key issues and recommendations. These are timed to
    coincide with how the material is covered in the course.

    I can send you the templates and requirements I hand out if you're
    interested.

    Best,
    Melissa Schilling

    ________________________________


    This email contains CONFIDENTIAL information intended only for the use of the addressee(s) named above. If you are not the intended recipient of this email, you are hereby notified that any dissemination or copying of this email is strictly prohibited. If you have received this email in error, please notify us by reply email and delete this email from your records. Furthermore, the contents of this email do not necessarily represent official policy of Flagler College.


  • 13.  Case writing as MBA projec

    Posted 10-27-2009 07:40
    Dear Melissa
    Can you send me a copy of your templates too?
    Regards
    Nilay

    Dr.Nilay Yajnik
    Professor and Chairman - Information Systems Area
    Editor - NMIMS Management Review
    Narsee Monjee Institute of Management Studies
    JVPD Scheme , Vile Parle (W) , Mumbai , India
    Email:nilayy@nmims.edu
    www.nmims.edu/ourteam/nilay.htm




    -----Original Message-----
    From: Business Policy and Strategy List [mailto:BPS-NET@AOMLISTS.PACE.EDU]
    On Behalf Of Dr. S. Steve Seteroff
    Sent: Tuesday, October 27, 2009 5:33 AM
    To: BPS-NET@AOMLISTS.PACE.EDU
    Subject: Re: Case writing as MBA projec

    For Melissa. Yes, please add me to your growing list, and thank you.

    seteroff@earthlink.net

    Steve
    史思源 Shi Siyuan
    S. Steve Seteroff, DBA
    Wasilla, Alaska
    Quilcene, Washington


    -----Original Message-----
    From: Business Policy and Strategy List [mailto:BPS-NET@AOMLISTS.PACE.EDU]
    On Behalf Of Mariann Jelinek
    Sent: Sunday, October 25, 2009 11:47
    To: BPS-NET@AOMLISTS.PACE.EDU
    Subject: Re: Case writing as MBA projec

    Dear Melissa,
    Your template sounds like a wonderful guide: please add my name to the
    fan-list of those requesting a copy? Thanks!
    Regards,

    --
    Sam
    Mariann Jelinek, Ph.D.
    The Richard C. Kraemer Professor of Business
    Mason School of Business at the College of William & Mary
    Williamsburg, VA 23187-8795

    Tel. (757) 221-2882




    On 10/24/09 6:06 PM, "Dr. Terry Flynn" <tflynn@MCMASTER.CA> wrote:

    > Hi Melissa,
    > I would really appreciate if you could forward your templates for your
    > strategy course. Sounds like a great template.
    > All the best,
    > Terry
    >
    > -----Original Message-----
    > From: Business Policy and Strategy List [mailto:BPS-NET@AOMLISTS.PACE.EDU]
    > On Behalf Of Melissa Schilling
    > Sent: Friday, October 23, 2009 2:48 PM
    > To: BPS-NET@AOMLISTS.PACE.EDU
    > Subject: Re: Case writing as MBA projec
    >
    > Hi Joel,
    >
    > I have had students write full cases (not "mini") and gave them pretty
    > detailed template that specified what to cover, the order, the font, etc.
    in
    > order the streamline the process of editing them if the students want to
    try
    > to get them published in a textbook. Only a handful (maybe 8) ever got
    > published, and it was a fair amount of work on my part in making them
    > suitable for publication, but several have been widely used and the
    students
    > were quite pleased by the outcome. The big hitch, in my opinion, is that
    > they have to omit the analysis from the case and put that instead in a
    > teaching note. If students do not intend to publish their case, that can
    > feel like some wasted effort. I have used this assignment quite a bit in
    my
    > innovation course.
    >
    > In the strategy core, I always have my students write case analyses about
    > companies for which there is no case, requiring them to do their own
    > research about the company. They do not have to write a separate case;
    they
    > just have to include enough detail about the company in the analysis. I
    give
    > them screening criteria that the companies must be large (to ensure there
    > will be plenty of material), public (for financials), and have some
    > diversification (for the corporate-level strategy part of the analysis),
    and
    > then they select a company that they submit for approval.
    >
    > For both the former and the latter, I require the students to turn in
    > sections of the analysis ("Gates") in advance for feedback. For example,
    > Gate 1 might be the external and internal analysis, Gate 2 might be the
    > business and functional level strategy analysis, Gate 3 is corporate-level
    > strategy, and Gate 4 is key issues and recommendations. These are timed to
    > coincide with how the material is covered in the course.
    >
    > I can send you the templates and requirements I hand out if you're
    > interested.
    >
    > Best,
    > Melissa Schilling


  • 14.  Case writing as MBA projec

    Posted 10-27-2009 12:40
    Melissa,

    Ditto below...dmcphail@hillcollege.edu

    Thank you,

    David
    Hill College
    Cleburne, TX 760333

    -----Original Message-----
    From: Business Policy and Strategy List [mailto:BPS-NET@AOMLISTS.PACE.EDU]
    On Behalf Of Dr. S. Steve Seteroff
    Sent: Monday, October 26, 2009 7:03 PM
    To: BPS-NET@AOMLISTS.PACE.EDU
    Subject: Re: Case writing as MBA projec

    For Melissa. Yes, please add me to your growing list, and thank you.

    seteroff@earthlink.net

    Steve
    史思源 Shi Siyuan
    S. Steve Seteroff, DBA
    Wasilla, Alaska
    Quilcene, Washington


    -----Original Message-----
    From: Business Policy and Strategy List [mailto:BPS-NET@AOMLISTS.PACE.EDU]
    On Behalf Of Mariann Jelinek
    Sent: Sunday, October 25, 2009 11:47
    To: BPS-NET@AOMLISTS.PACE.EDU
    Subject: Re: Case writing as MBA projec

    Dear Melissa,
    Your template sounds like a wonderful guide: please add my name to the
    fan-list of those requesting a copy? Thanks!
    Regards,

    --
    Sam
    Mariann Jelinek, Ph.D.
    The Richard C. Kraemer Professor of Business
    Mason School of Business at the College of William & Mary
    Williamsburg, VA 23187-8795

    Tel. (757) 221-2882




    On 10/24/09 6:06 PM, "Dr. Terry Flynn" <tflynn@MCMASTER.CA> wrote:

    > Hi Melissa,
    > I would really appreciate if you could forward your templates for your
    > strategy course. Sounds like a great template.
    > All the best,
    > Terry
    >
    > -----Original Message-----
    > From: Business Policy and Strategy List [mailto:BPS-NET@AOMLISTS.PACE.EDU]
    > On Behalf Of Melissa Schilling
    > Sent: Friday, October 23, 2009 2:48 PM
    > To: BPS-NET@AOMLISTS.PACE.EDU
    > Subject: Re: Case writing as MBA projec
    >
    > Hi Joel,
    >
    > I have had students write full cases (not "mini") and gave them pretty
    > detailed template that specified what to cover, the order, the font, etc.
    in
    > order the streamline the process of editing them if the students want to
    try
    > to get them published in a textbook. Only a handful (maybe 8) ever got
    > published, and it was a fair amount of work on my part in making them
    > suitable for publication, but several have been widely used and the
    students
    > were quite pleased by the outcome. The big hitch, in my opinion, is that
    > they have to omit the analysis from the case and put that instead in a
    > teaching note. If students do not intend to publish their case, that can
    > feel like some wasted effort. I have used this assignment quite a bit in
    my
    > innovation course.
    >
    > In the strategy core, I always have my students write case analyses about
    > companies for which there is no case, requiring them to do their own
    > research about the company. They do not have to write a separate case;
    they
    > just have to include enough detail about the company in the analysis. I
    give
    > them screening criteria that the companies must be large (to ensure there
    > will be plenty of material), public (for financials), and have some
    > diversification (for the corporate-level strategy part of the analysis),
    and
    > then they select a company that they submit for approval.
    >
    > For both the former and the latter, I require the students to turn in
    > sections of the analysis ("Gates") in advance for feedback. For example,
    > Gate 1 might be the external and internal analysis, Gate 2 might be the
    > business and functional level strategy analysis, Gate 3 is corporate-level
    > strategy, and Gate 4 is key issues and recommendations. These are timed to
    > coincide with how the material is covered in the course.
    >
    > I can send you the templates and requirements I hand out if you're
    > interested.
    >
    > Best,
    > Melissa Schilling


  • 15.  Case writing as MBA projec

    Posted 10-28-2009 00:33
    Melisa
    Add my email: ma@iiml.ac.in. (Prof. M.A kbar) for the template. It may
    benefit teachers and students by creating a more diverse pool of cases.
    Regards
    ----- Original Message -----
    From: "Dr. S. Steve Seteroff" <seteroff@EARTHLINK.NET>
    To: <BPS-NET@AOMLISTS.PACE.EDU>
    Sent: Tuesday, October 27, 2009 5:32 AM
    Subject: Re: Case writing as MBA projec


    >
    > For Melissa. Yes, please add me to your growing list, and thank you.
    >
    > seteroff@earthlink.net
    >
    > Steve
    > 史思源 Shi Siyuan
    > S. Steve Seteroff, DBA
    > Wasilla, Alaska
    > Quilcene, Washington
    >
    >
    > -----Original Message-----
    > From: Business Policy and Strategy List [mailto:BPS-NET@AOMLISTS.PACE.EDU]
    > On Behalf Of Mariann Jelinek
    > Sent: Sunday, October 25, 2009 11:47
    > To: BPS-NET@AOMLISTS.PACE.EDU
    > Subject: Re: Case writing as MBA projec
    >
    > Dear Melissa,
    > Your template sounds like a wonderful guide: please add my name to the
    > fan-list of those requesting a copy? Thanks!
    > Regards,
    >
    > --
    > Sam
    > Mariann Jelinek, Ph.D.
    > The Richard C. Kraemer Professor of Business
    > Mason School of Business at the College of William & Mary
    > Williamsburg, VA 23187-8795
    >
    > Tel. (757) 221-2882
    >
    >
    >
    >
    > On 10/24/09 6:06 PM, "Dr. Terry Flynn" <tflynn@MCMASTER.CA> wrote:
    >
    >> Hi Melissa,
    >> I would really appreciate if you could forward your templates for your
    >> strategy course. Sounds like a great template.
    >> All the best,
    >> Terry
    >>
    >> -----Original Message-----
    >> From: Business Policy and Strategy List
    >> [mailto:BPS-NET@AOMLISTS.PACE.EDU]
    >> On Behalf Of Melissa Schilling
    >> Sent: Friday, October 23, 2009 2:48 PM
    >> To: BPS-NET@AOMLISTS.PACE.EDU
    >> Subject: Re: Case writing as MBA projec
    >>
    >> Hi Joel,
    >>
    >> I have had students write full cases (not "mini") and gave them pretty
    >> detailed template that specified what to cover, the order, the font, etc.
    > in
    >> order the streamline the process of editing them if the students want to
    > try
    >> to get them published in a textbook. Only a handful (maybe 8) ever got
    >> published, and it was a fair amount of work on my part in making them
    >> suitable for publication, but several have been widely used and the
    > students
    >> were quite pleased by the outcome. The big hitch, in my opinion, is that
    >> they have to omit the analysis from the case and put that instead in a
    >> teaching note. If students do not intend to publish their case, that can
    >> feel like some wasted effort. I have used this assignment quite a bit in
    > my
    >> innovation course.
    >>
    >> In the strategy core, I always have my students write case analyses about
    >> companies for which there is no case, requiring them to do their own
    >> research about the company. They do not have to write a separate case;
    > they
    >> just have to include enough detail about the company in the analysis. I
    > give
    >> them screening criteria that the companies must be large (to ensure there
    >> will be plenty of material), public (for financials), and have some
    >> diversification (for the corporate-level strategy part of the analysis),
    > and
    >> then they select a company that they submit for approval.
    >>
    >> For both the former and the latter, I require the students to turn in
    >> sections of the analysis ("Gates") in advance for feedback. For example,
    >> Gate 1 might be the external and internal analysis, Gate 2 might be the
    >> business and functional level strategy analysis, Gate 3 is
    >> corporate-level
    >> strategy, and Gate 4 is key issues and recommendations. These are timed
    >> to
    >> coincide with how the material is covered in the course.
    >>
    >> I can send you the templates and requirements I hand out if you're
    >> interested.
    >>
    >> Best,
    >> Melissa Schilling
    >
    > The information contained in this email and any attachments is
    > confidential and may be subject to copyright or other intellectual
    > property protection. If you are not the intended recipient, you are not
    > authorized to use or disclose this information, and we request that you
    > notify us by reply mail or telephone and delete the original message from
    > your mail system.
    >



    The information contained in this email and any attachments is confidential and may be subject to copyright or other intellectual property protection. If you are not the intended recipient, you are not authorized to use or disclose this information, and we request that you notify us by reply mail or telephone and delete the original message from your mail system.