Me, too.
Brent H. Kinghorn, PhD
Department of Management
College of Business Administration
Missouri State University
Glass 216
901 S. National Avenue
Springfield, MO 65897
417-836-5559
bkinghorn@missouristate.edu
-----Original Message-----
From: Business Policy and Strategy List [mailto:
BPS-NET@AOMLISTS.PACE.EDU] On Behalf Of Mariann Jelinek
Sent: Sunday, October 25, 2009 2:47 PM
To:
BPS-NET@AOMLISTS.PACE.EDU
Subject: Re: [BPS-NET] Case writing as MBA projec
Dear Melissa,
Your template sounds like a wonderful guide: please add my name to the
fan-list of those requesting a copy? Thanks!
Regards,
--
Sam
Mariann Jelinek, Ph.D.
The Richard C. Kraemer Professor of Business
Mason School of Business at the College of William & Mary
Williamsburg, VA 23187-8795
Tel. (757) 221-2882
On 10/24/09 6:06 PM, "Dr. Terry Flynn" <
tflynn@MCMASTER.CA> wrote:
> Hi Melissa,
> I would really appreciate if you could forward your templates for your
> strategy course. Sounds like a great template.
> All the best,
> Terry
>
> -----Original Message-----
> From: Business Policy and Strategy List [mailto:
BPS-NET@AOMLISTS.PACE.EDU]
> On Behalf Of Melissa Schilling
> Sent: Friday, October 23, 2009 2:48 PM
> To:
BPS-NET@AOMLISTS.PACE.EDU
> Subject: Re: Case writing as MBA projec
>
> Hi Joel,
>
> I have had students write full cases (not "mini") and gave them pretty
> detailed template that specified what to cover, the order, the font, etc. in
> order the streamline the process of editing them if the students want to try
> to get them published in a textbook. Only a handful (maybe 8) ever got
> published, and it was a fair amount of work on my part in making them
> suitable for publication, but several have been widely used and the students
> were quite pleased by the outcome. The big hitch, in my opinion, is that
> they have to omit the analysis from the case and put that instead in a
> teaching note. If students do not intend to publish their case, that can
> feel like some wasted effort. I have used this assignment quite a bit in my
> innovation course.
>
> In the strategy core, I always have my students write case analyses about
> companies for which there is no case, requiring them to do their own
> research about the company. They do not have to write a separate case; they
> just have to include enough detail about the company in the analysis. I give
> them screening criteria that the companies must be large (to ensure there
> will be plenty of material), public (for financials), and have some
> diversification (for the corporate-level strategy part of the analysis), and
> then they select a company that they submit for approval.
>
> For both the former and the latter, I require the students to turn in
> sections of the analysis ("Gates") in advance for feedback. For example,
> Gate 1 might be the external and internal analysis, Gate 2 might be the
> business and functional level strategy analysis, Gate 3 is corporate-level
> strategy, and Gate 4 is key issues and recommendations. These are timed to
> coincide with how the material is covered in the course.
>
> I can send you the templates and requirements I hand out if you're
> interested.
>
> Best,
> Melissa Schilling