Strategic Foresight: A New Look at Scenarios (Hardcover)
~ Alfred Marcus (Author)
- Hardcover: 228 pages
- Publisher: Palgrave Macmillan (June 23, 2009)
- Language: English
- ISBN-10: 0230611729
- ISBN-13: 978-0230611726
Editorial Reviews
Review
"Strategic Foresight deserves to be widely read and discussed. The book holds that decision makers should imagine multiple possibilities and that predicting futures is less useful than shaping better futures. This constructive approach can have beneficial impacts for our feelings about our futures, our ability to mold our futures, and the futures we achieve." -William H Starbuck, Professor in Residence, University of Oregon
"In this timely and practical book, Alfred Marcus draws on his extensive knowledge of strategy, business, and society to show companies and their members how to systematically read the future, unlock its mysteries, and indeed take part in writing it." -Moshe Farjoun, The Schulich School of Business, Canada.
Product Description
Scenario planning is the principles, methods, and techniques for looking forward into the future and trying to anticipate and influence what is to come next. This book provides students and line managers in organizations with the means to create better scenarios and to use them to create winning business strategies. The purpose is to shed new light on scenarios and scenario-like thinking in organizations for managers at every level within a company. The book covers scenarios such as: economic outlooks; political environments; acquisitions; downsizing, and more.
On Thu, Mar 11, 2010 at 7:58 AM, Holcomb, Timothy
<tholcomb@cob.fsu.edu> wrote:
Please forward any items that you would like to have included in the Business Policy and Strategy (BPS) Division's Fall Newsletter to Tim R. Holcomb (Florida State U.) at tholcomb@fsu.edu and include the following information in the subject line of your email: BPS Spring 2010 Newsletter.
Conference announcements, calls for papers, book announcements, and so forth that would be of interest to membership of the BPS Division are welcome.
Please forward the information that you wish to include in the newsletter to me by Friday, March 26th, or sooner if possible.
I look forward to receiving your contributions!
Warm regards,
Tim
Tim R. Holcomb, Secretary and Newsletter Editor, Business Policy and Strategy (BPS) Division
The Florida State University
College of Business
Email: tholcomb@fsu.edu
International Acclaim. Individual Attention.
--
Alfred A. Marcus
Professor and Spencer Chair in Strategy and Technological Leadership
University of Minnesota
Carlson School of Management
Strategic Management and Organization Department
Minneapolis, MN. 55455 USA
612 624 2812
amarcus@umn.edu