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Colleagues interested in discussing the intellectual sustainability of the concept of "Competitive Advantage," please consider attending the following PDW and/or Symposium at the 2010 AOM Conference:
PDW
Competitive Advantage: Theoretical Challenges & Insights from Value-Price-Cost Approaches
Program Session #: 348 | Submission: 10087 | Sponsor(s): (BPS, OMT, RM, TIM, ENT)
Scheduled: Saturday, Aug 7 2010 3:45PM - 5:45PM at Le Palais Des Congres in 511F
Symposium
Positioning for Advantage: Value Minus Cost
Program Session #: 1030 | Submission: 10088 | Sponsor(s): (BPS, TIM, OMT)
Scheduled: Monday, Aug 9 2010 3:00PM - 4:30PM at Le Palais Des Congres in 510A
The PDW will begin by highlighting theoretical and empirical challenges with the concept of Competitive Advantage and introducing the Value-Price-Cost (VPC) framework (or bargaining/value based framework) as a means to shift attention to value creation and value capture. Next, several distinguished scholars will argue how to resolve some of these issues by reconciling competitive advantage with VPC approaches. The session will conclude with an open forum Q&A session with the presenters on directions for future research in the area.
The related Symposium will provide a venue for additional discussion and debate over two motions: 1) in order to improve the quality and impact of strategy research, work should discourage the pursuit of a single, dominant definition of "Competitive Advantage"; and 2) Competitive Advantage may be "good enough" for MBAs and Executives but does not belong in strategy research. This session will also conclude with an open forum Q&A session.
Organizers/Presenters include:
· Paul Drnevich, University of Alabama
· Marvin Lieberman, University of California at Los Angeles
· Tammy Madsen, Santa Clara University
· Steven Postrel, University of California Irvine
· Mike Ryall, University of Toronto
· Gordon Walker, Southern Methodist University
Information on the PDW is available at: http://program.aomonline.org/2010/Session_Details.asp?print=true&SubmissionID=10087
The PDW is open to anyone interested, and pre-registration is strongly encouraged. Interested participants can register at: https://secure.aomonline.org/PDWReg
Information on the Symposium is available at: http://program.aomonline.org/2010/Session_Details.asp?print=true&SubmissionID=10088
We look forward to your participation at one or both of these events.
Best regards,
Paul Drnevich and Tammy Madsen