NEW BOOK ANNOUNCEMENT
THE FUTURE IS IN THE POST
Perspectives on Strategy in the Postal Industry
Edited by Kristian J. Sund, Middlesex University & Derek Osborn, WhatNext4U
2010 180 pp Hardback 1 907471 20-0 £30.00
Libri Publishing Limited
http://www.libripublishing.co.uk
SYNOPSIS
This book is about the post and its future. For many this means direct mail, and a common assumption is that this is a sector in almost inevitable decline. But to believe this is to take a far-too-limited view. In fact never has the business of the post been more exciting and challenging, and seldom have there been so many opportunities that could be grasped. With digital convergence direct mail has become an integral part of the media mix; electronic commerce has contributed to a healthy development in the traffic of parcels; and for those postal operators active in banking, finance and insurance, competition and digitisation have opened new opportunities.
In The "Future is in the Post" an international group of highly experienced industry thought leaders discuss
some of the strategic choices facing postal operators. Their discussion of the main drivers for change
provides managers, suppliers, customers, policy-makers and politicians, regulators, and academics with
insights into the challenges and opportunities the sector is facing, and how strategically the industry is
responding. The Future Is in the Post shows clearly that there is no 'one size fits all' recipe for strategic
success and that each business will need to determine its own route to survival.
The book is prefaced by Moya Greene, Chief Executive of Royal Mail and former President and CEO of Canada Post.
Contributors include:
Stefano Gori, Head of International Business Strategy at Poste Italiane
Susan Barton, Accenture Postal Industry Lead
Ernst Hoestra, CEO of Cycleon
Ingemar Persson, former Secretary General of PostEurop
Tim Walsh, Vice President Pitney Bowes
Dirk Palder, Vice President Capgemini
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Dr. Kristian J. Sund
Senior Lecturer in Strategic Management
Middlesex University Business School
The Burroughs
London NW4 4BT
United Kingdom
Tel: +44 (0)20 8411 5561
Mob: +44 (0)773 262 41 67
Email:
k.sund@mdx.ac.uk
Web:
www.kjsund.com