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CALL FOR PAPERS: Proposals are due February 15, 2013

Reputation Institute is pleased to announce its 17^th International Conference on Corporate Reputation, Brand, Identity and Competitiveness will be held in Barcelona, Spain from June 5-7, 2013.

Visit www.reputationinstitute.com/barcelona2013 to register for learning and networking activities including:

• Full slate of Plenary, Breakout and Poster Sessions presented by the world's leading academics and practitioners in the field of reputation management
• International Awards for Best Paper, Best Academic & Best Practitioner
• A planned evening event exploring the beauty of Barcelona

Conference Theme: The Reputation Journey: From exploration to business impact

The consequences (and opportunities) in todays' Reputation Economy - a marketplace where empowered groups around the corner, and increasingly around the world, vote in real-time with their wallets and their support - are both real and measurable. And by measurable, we are talking about more than social media "likes", followers, and impressions: it is about predicting and driving real business impact. From new market expansion to customer churn, from purchase consideration to product recommendation; the reality is, support is given (and taken away) based on perceptions of these companies themselves, not their latest product's features and benefits.

According to Reputation Institute's 2012 Chief Reputation Officer Study (300+ global senior executives), 8 in 10 multinational companies are still in the early phases of their reputation journey.

Few deny this new reality; many are unequipped to expedite change. However, as evidenced by the 20 percent of organizations who have fully integrated reputation into business goals, investments and planning - the business impact is real.

This year's conference theme invites senior executives - both the 80% and the 20% - to join us in discussions and presentations focusing on how companies can better navigate this new marketplace paradigm, where success means commercial success. The conference will provide direct-access to the stories of change behind these advanced companies, and applicable teachings from leaders focused on "return on reputation" as described by dollars and euros, not just media impressions or research findings.

With more than 20 breakout sessions, we will explore the following themes (among others):

• Becoming a "Category of One" Through Active Reputation Management

• Reputation KPIs as Leading Indicator of Sales: A CEO Perspective

• How Predictive Analytics Help Senior Management Understand Stakeholder Responses Beyond Customers

• Building Return on Reputation (ROR) and Priority Investment Pathways (PIP) Models

• How Leadership Accountability for Reputation Goals Works In The Real World

• How A Systematic Approach To Stakeholder Management Paid Off on Three Continents

• Implementing Reputation Management: Best Practices From The Front Lines After The 2008-09 Financial Crisis

• Understanding the Reputation Impact of Supply Chains on Multinational Companies

• Business Risk & Its Impact on Reputation

Who Should Attend

• the CEO who knows their organization needs to meet the demands of the Reputation Economy - from the marketplace to the workplace - and is seeking best-in-class peer counsel

• the CMO who has been successful in building the corporate brand but is now being tasked by the CEO to architect the enterprise reputation globally

• the CCO who knows reputation management is about cross-functional integration but lacks the experience in driving the necessary commercial buy-in throughout the organization

• Also, Directors, Vice Presidents and functional heads who have responsibility for reputation management. 

• Academics: Broad target of individuals interested in field of Reputation and Reputation Management, including:  
• Students
• Professors
• Lecturers

Submissions:

Please submit a one page summary in English of a paper or case you would like to present at the 17^th Reputation Institute Conference in Barcelona by February 15, 2013. The conference committee will evaluate proposals and provide feedback to each potential presenter. The highest rated papers will also be invited to publish their work in Corporate Reputation Review. Full versions of your paper are due by April 15, 2013, at the latest. All papers will be documented on a USB Flash Drive in PDF format and given to all conference attendees. Please send your draft presentation to: Seth Kerker, Managing Director of the Knowledge Center, Reputation Institute, at conference@reputationinstitute.com. Submissions will be reviewed for their significance and importance in helping researchers and practitioners understand and assess the dynamics of the five phases of the Reputation Journey, with special emphasis this year on building the business case for intangible asset valuation and reputation management.

Doctoral Consortium:

As we do each year, a Doctoral Consortium will be offered to which we invite leading students preparing for doctoral dissertations on reputation related topics from around the world. The Consortium is a full day workshop held on June 5, 2013 from 10 am to 4 pm, coordinated and led by a panel of accomplished professors from the field of reputation. Email conference@reputationinstitute.com or visit www.reputationinstitute.com/barcelona2013 for more information about participating in the Consortium.

Register Now! For more information on the conference theme, submission guidelines, pre-conference Doctoral Consortium, and accommodation information, or to register, visit www.reputationinstitute.com/barcelona2013.