Dear Colleagues
The management of premium and luxury brands has gained substantial
attention in the scientific community in recent years. Interest has been
spurred on by strong growth, increasing complexity and diversification.
This sector's development is not only offering ample research opportunities
with respect to organizational, strategic and management topics but also
increasing demand for insight into the management of organizations in the
luxury sector.
Motivated by the dynamics of this subject, we will publish an edited book
on 'The Management of Luxury', extending the existing literature toward an
integrated stakeholder perspective, putting the manager of a luxury brand
at the center of a particularly fast-paced, demanding and complex sector.
We are happy to invite you to participate and contribute your thoughts on
the diverse sector-specific challenges faced by the management of luxury in
this edited book.
Please take note of the linked call for paper for a detailed project
description:
http://bit.ly/ULYJ9R
For an initial reaction to this call for papers, please click one of the
following:
I consider contributing. -- I will forward this to a colleague who might be
interested. -- Thank you, not interested.
We would be honored to receive your article proposal and look forward to
hearing from you.
Kind regards
Sven Reinecke and Benjamin Berghaus - Institute of Marketing, University of
St. Gallen
Günter Müller-Stewens - Institute of Management, University of St. Gallen
____________________________________________________________
Prof. Dr. Sven Reinecke
Director of the Institute of Marketing
at University of St. Gallen (HSG)
Dufourstr. 40a, CH-9000 St. Gallen
Tel.: +41 (0)71 224 28 73, direct -72, Fax -35
Sven.Reinecke@unisg.ch www.ifm.unisg.ch
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www.facebook.com/ifmunisg
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