Richard D'Aveni at Dartmouth has a new book, "Beating the Commodity Trap," at HBS Press
that provides interesting perspectives in the first chapter or two on the "zarafication" of the
fashion industry. Combining these chapters with Jongwook's case suggestion of "Zara: Fast
Fashion" might help undergraduates better grasp key case concepts.
Scott Droege
On Sun, 7 Mar 2010 09:26:19 -0800
Jongwook Kim <
JongWook.Kim@WWU.EDU> wrote:
> Hi Denisa,
>
> I'm looking at Zara: Fast Fashion from HBS now, and it deals with those issues you
mention as well as entry modes and a few other issues. I have not taught it yet and it looks
like it may be fairly difficult for undergrads, but I think it helps for the undergrads when
they know the company (and I'm guessing it is pretty visible in Paris).
>
> Regards,
> Jongwook
>
>
> _________________________
> Jongwook Kim, Ph.D.
> Associate Professor
> Department of Management
> College of Business & Economics
> Western Washington University
> Phone: (360) 650-2398
> E-mail:
jongwook.kim@wwu.edu<mailto:
jongwook.kim@wwu.edu>
>
> From: Business Policy and Strategy List [mailto:
BPS-NET@AOMLISTS.PACE.EDU] On Behalf
Of Denisa Mindruta
> Sent: Sunday, March 07, 2010 5:02 AM
> To:
BPS-NET@AOMLISTS.PACE.EDU
> Subject: cases on institutional foundations of competitive advantage
>
>
> Dear colleagues
> I plan to teach 2 sessions on the topic of institutional foundations of competitive
advantage, in a senior undergrad class. Students in our school are very good at discussing
theoretical material but I would like to introduce a case analysis too. I would greatly
appreciate your suggestion of cases on this topic, including good illustrations of Porter's
competitive advantage of nations or regional specialization.
> Thank you in advance.
>
> --
> Denisa Mindruta
> Assistant Professor of Strategy
> HEC Paris- School of Management
> 1 rue de la Liberation
> 78351 Jouy-en-Josas, France
> Phone: +33 1 39 67 94 45 ; Fax: +33 1 39 67 70 84
>
http://ssrn.com/author=1220008
________________________________
Scott Droege, Ph.D.
Western Kentucky University
Gordon Ford College of Business
Department of Management
www.scott-droege.com