Discussion: View Thread

Specific Problem:

I am looking for help identifying a short case that contains elements of the functional areas of business (finance, accounting, marketing, management, operations, etc...).  My university is trying to do an in-class assessment of our students' abilities to integrate information from the functional areas as they attempt to solve a business problem.  My problem is that most cases are 10+ pages and we need something shorter.  

 

General Problem:

I am also interested in hearing from any peers who have some ideas about how to assess Assurance of Learning (AOL) for an undergraduate class dealing with strategy.  

 

Thanks,

Craig

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Craig Caldwell, Ph.D.

<st1:place w:st="on"><st1:placename w:st="on">Butler</st1:placename> <st1:placetype w:st="on">University</st1:placetype></st1:place>

<st1:personname w:st="on"><st1:place w:st="on"><st1:placetype w:st="on">College</st1:placetype> of <st1:placename w:st="on">Business Administration</st1:placename></st1:place></st1:personname>

<st1:place w:st="on"><st1:city w:st="on">Indianapolis</st1:city>, <st1:state w:st="on">IN</st1:state> <st1:postalcode w:st="on">46208</st1:postalcode></st1:place>

ccaldwel@butler.edu

317.940.8154

Craig,

 

I have a two page mini-case "Logging dilemma" in my strategy textbook for the chapter functional strategy whose purpose is precisely this.  I have used the case very effectively in my UG strategy class.  The chapter reviews various functional strategies for each of the functions, in relation to the business strategies of cost leadership and differentiation, using a novel functional strategies framework termed as '9 M framework' and then the students apply that.    We use the UG strategy course for AOL purposes - where we evaluate critical and analytical thinking using the case analysis.    This chapter and the case can be used effectively for that.   The nine functional strategies covered by the case and by the 9 M framework are - HR, supply chain, R&D, finance/ accounting, operations, information systems, marketing, leadership/ management, and fudiciary. 

 

The textbook is published by Prentice Hall of India (now PHI Learning), and has sold about 5,000 copies in India over the past three years.   I can send you a pdf copy of the chapter, as long as no more than one copy is made for discussion purposes and the electronic copy is not shared with anybody.   Additional copies would need to be ordered from the publisher.  Let me know.

 

Vipin

On Mon, Nov 10, 2008 at 9:05 AM, Caldwell, Craig <ccaldwel@butler.edu> wrote:

Specific Problem:

I am looking for help identifying a short case that contains elements of the functional areas of business (finance, accounting, marketing, management, operations, etc...).  My university is trying to do an in-class assessment of our students' abilities to integrate information from the functional areas as they attempt to solve a business problem.  My problem is that most cases are 10+ pages and we need something shorter.  

 

General Problem:

I am also interested in hearing from any peers who have some ideas about how to assess Assurance of Learning (AOL) for an undergraduate class dealing with strategy.  

 

Thanks,

Craig

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Craig Caldwell, Ph.D.

Butler University

College of Business Administration

Indianapolis, IN 46208

ccaldwel@butler.edu

317.940.8154