Dear colleague,
Strategy simulations are one of my favorite teaching tool: I used many in my
strategic management course but most of them were more operations oriented
than strategy oriented. Most of them were asking more computing time from
the students than strategic thinking and strategic debates. All of them were
consuming too much time.
I ended up by developing, on the web, a new "GLOBSTRAT" simulation, with
actual strategic parameters and no computing by students: 3 to 9 competing
teams learning about formulation + implementation + evaluation of their
strategy, over the long term (5 to 6 years) and dealing with coordinating
the various functions of the firm, of course, but also with:
specialization vs. diversification,
developing the domestic market and/or going global,
competing on cost-volume or on differentiation,
innovating strongly and/or improving existing products,
Developing internally and/or negotiating alliances and partnerships,
financing investments through long term debts and/or capital
increase...
One day is a real constraint for a strategic simulation, but I had the same
limitation of time for a EMBA class and redesigned the 2 to 3 days'
GLOBSTRAT simulation into a shorter version called STRATMANIA.
This one is designed for a short session (8 to 12 hours if the preparation
is done before): 1/2 hour of introduction + 5 decision periods of one hour +
2H30 of debriefing (1 hour preparation + 1H of teams presentations + 0H30 of
conclusion by the professor helped by many on line comparative graphs coming
from the teacher scorecard associated to the simulation).
Both simulations work directly on the web with a powerful decision tool
which makes it possible for the students to take strategic decisions in one
hour, over five to six simulated years. GlobStrat and StratMania have the
same strategic complexity : 4 TO 8 new products, 2 to 3 international
markets (America, Europe, Asia), 3 market segments (Professional shops,
Large distribution, B2B), ... but StratMania have no alliances nor
partnerships options and less operational decisions: 1 manufacturing level
instead of 2, no stocks, no supply chain mgt, no time delays mgt, no
organizational mgt.
Both can be viewed on the web with a "demo" login and a "demo" password at
GlobStrat. com or StratMania. com
Two servers are relaying themselves in Europe and Canada for a better
service and safety.
Dr Daniel Paul
Strategic Management department Chair
University Paris Dauphine
daniel.paul@logicia.com
-----Message d'origine-----
De : Business Policy and Strategy List [mailto:
BPS-NET@AOMLISTS.PACE.EDU] De
la part de Jim Goes
Envoyé : lundi 10 avril 2006 19:22
À :
BPS-NET@AOMLISTS.PACE.EDU
Objet : Intensive strategy simulations
Importance : Haute
Colleagues:
I've used strategy simulations for years (most recently Capstone), but never
in an intensive, focused context, such as a 1 or 2 day seminar. I need to
find a strategy-related sim for a one-day, 8 hour executive MBA class. My
goal is application and integration of basic strategy concepts (primarily
formulation) in a fun, challenging, and engaging simulation. Something
web-based or LAN-based would work well (students will be working with their
computers in the same or adjoining classrooms).
Any suggestions? I'll be glad to summarize for the list.
Many thanks.
-------------------------------------------------
Jim Goes
Cybernos, LLC
jim@cybernos.com
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