Dear Colleagues,
Association of North America Higher Education International (ANAHEI) Distinguished Lecture series proudly presents:
Digital Transformation of Chinese Markets by Dr. Yubo Chen on January 23, 2018 at 7:00pm EST (January 24, 8:00am Beijing Time)
CHEN Yubo is Associate Dean, Professor, and Director of Center for Internet Development and Governance at School of Economics and Management, Tsinghua University. He received his Ph. D. in Marketing from the University of Florida. Before joining Tsinghua SEM., he was a tenured professor at Eller College of Management, University of Arizona, USA.
Prof. Chen is actively involved in many leading research institutions and professional organizations in China, U.S., and Europe. He is a member of ChinaInfo 100, the Management Committee of Tsinghua Institute of Data Science, the Global Advisory Board of The Wharton Future of Advertising Program, Academic Trustee of AiMark, and Editor-in-Chief of Journal of Marketing Science.
Lecture Description:
The advance in information technology and Internet is fundamentally reshaping the landscape of Chinese market. This lecture will offer an overview on:
How the internet affects the market and business transformation in China
What is unique about the Chinese market in the Internet era
What is the logic behind business innovations in China and whether they can be applied in global markets
Register:
https://anahei.org/lecture/upcoming-distinguished-lecture-series/dr-yubo-chen/ These webinars are free of charge. ANAHEI is a non-profit organization that aims to connect campuses across the globe. To attend the webinar, you need to have access to a computer with an internet access.