Many thanks for posting this book announcement!
Best regards
Olaf Rughase
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New book on "Identity and Strategy"
Olaf G. Rughase: Identity and Strategy – How Individual Visions Enable the Design of a Market Strategy that Works, Edward Elgar: Cheltenham, U.K./Northampton, U.S. (ISBN 1-84542-310-0)
This new book explores the relationship between organizational identity and strategy. It proposes a practical strategy making process - rooted in theory - that shows how the organization's customers can be closely connected to organizational identity in order to create an attainable market strategy. The book offers an approach that links theory and practice from the perspective of actual concerns of practitioners. It applies a pragmatic and problem-oriented understanding of management science. It moves back and forth from practical experience to academic explanation, weaving both strands of thought together. 'This book exemplifies one of the most complete and rigorous examples of scholarship relative to its subject matter that I have ever seen.' –
Russell L. Ackoff, University of Pennsylvania, US
'. . . this book is not just an academic treatise. Its insights grow out of facilitating strategy making, and one of these experiences is described in some detail. There are many practical observations to be found here. Political realities are acknowledged. Alternative paths anticipated. The ideas advanced here are, in combination, a genuine departure from past efforts. The theoretic development, which moves back and forth from experience to academic explanation, is convincing.' –
From the foreword by Anne S. Huff
Books website at Edward Elgar Publishing: http://www.e-elgar.com/Bookentry_DESCRIPTION.lasso?id=3796 Amazon.com: http://www.amazon.com/gp/product/1845423100/ref=sr_11_1/102-3625989-2948961?ie=UTF8 _________________________ Dr. Olaf Rughase Schindl Rughase Partners Haus Meer 2 D-40667 Meerbusch Germany Phone +49 2132 5999 66 Fax +49 2132 5999 11 Email or@sr-partners.com Web http://www.sr-partners.com/ +--------------------------------------------------------------+ This message may contain confidential and/or privileged information. If you are not the addressee or authorized to receive this for the addressee, you must not use, copy, disclose or take any action based on this message or any information herein. If you have received this message in error, please advise the sender immediately by reply e-mail and delete this message. Thank you for your cooperation. +--------------------------------------------------------------+